Are you looking for the best Social Media management tools for your small business or agency? I guess you’re.
Social Media has turned to be viable means for small businesses and agencies to grow their brands, engage their target clients and same time turn them into paying customers. According to Statista, there is an estimated 3.6 billion people who use Social Media in 2020.
It is also estimated that the number will rise to 4.41 billion in 2025. A lot of people have leveraged this huge number to grow their online business, create more awareness, and also make more money online.
However, with a lot of Social Media platforms, it will be difficult for you as a small business or agency to manage all the Social Media accounts you have effectively so as to reach your business goals.
That is why you need a Social Media management tool. With a Social Media management tool, you save yourself stress and time. Almost everything you need to do is automated. All the Social Media accounts for your small business or agency will function effectively towards achieving your business goals.
Below I reviewed the 10 best Social Media management tools for small businesses and agencies. Also, you will discover some of them with a free trial. This review is based on Overview, Key Features, Pros, Cons, and Pricing.
What Are The Best Social Media Management Tools?
1.Sendible
In order to stay on top of your marketing game, you have to get a strong social media tool. And for this purpose you need Sendible. It brings all your social networks together in a concentrated hub and it’s the fastest way to carry out a winning social media strategy for your brand.
This tool permits you to manage your social media campaign and tasks with ease, accuracy, and speed. Its interface is instinctive and slick which makes it easy to use and explore.
Key features
Basically, there are three main features of Sendible that make it suitable for your small business and agency.
Expand scheduling: This feature allows you to easily schedule and post all over your social media platforms.
RSS auto-posting: RSS auto-posting helps you to save time by posting your content to the social site automatically.
Content Library: Content library permits you to monitor Twitter for definite keywords and hashtags.
Pros
- 14 days of free trial
- No card required for a free trial
- Cancel anytime
- Integrated with all social networks( Twitter, Facebook, Instagram, Linkedln)
- No credit card needed
- Mobile compatibility with iOS and Android
- Increases brand awareness
- User authorization is easy to setup
- User friendly
Cons
- No free plan
- Geographic keyword monitoring is not always precise
- Sometimes slow processing occurs
Pricing
This management tool’s pricing of four packages:
Beginners – $29/month
Startup agencies – $99/month
Advance – $199/month
Extensive – $299/month
2.Buffer
Buffer is a social media management tool designed for scheduling, brand building, and multiple teams. It combines numerous marketing tools and makes social media sharing a glide. It helps you to manage the workflow of your small business and agency as well as analyze your outputs.
Key Features
Analytics: This tool ultimately calculates the engagement rate of your post. It also provides Instagram stories analytics.
Collaboration: This feature permits you to collaborate with other team members to create high-quality content.
Report sharing: By using this tool, you can create a beautiful report and then share it to feeds for the growth of your content.
Exporting options: Exporting option allows statistics, data and its analysis to be transmitted.
Hashtag manager: This amazing feature allows you to create and save a group of hashtags straight to the Buffer composer.
Pros
- Amazing handling of multiple social media accounts
- Basic analytics
- Easy to use
- Concrete management features
- Social media scheduling
- User friendly
- Ability to navigate
Cons
- Can’t tag users
- Quite expensive
Pricing
Its pricing plan comes in three main packages;
Pro – $15/month
Premium – $65/month
Business – $99/month
3.Agora Pulse
Agora Pulse is a social media management tool that allows agencies, marketers, and small businesses to manage all their social media messages. This tool helps you track posts and comments easily and quickly.
In addition, it ensures that you maintain an effective online presence. Agora pulse has a super clean and responsive interface. Furthermore, it enables you to draft a post and convey it to an editor for editing.
Key features
Publishing: This tool gives you the option of publishing scheduled posts, bulk upload posts, queue posts, categorized queue posts, etc.
Collaboration: This tool allows you to get the views, feedback of your team on your scheduled content by using a shared calendar.
Listening: Agora pulse helps you to listen and identify hashtags on Instagram that are trending on Instagram easily.
Content calendar: This tool helps you to share your scheduled posts with your team member so that they can approve, reject, or publish the content.
Pros
- 28 days free trial
- No credit card required for trial
- User-friendly
- Repeating posts
- Distinct inboxes for each profile
- Automatic tagging
- Gives a good content overview
- Calendar setup
Cons
- Lack of paid social feature
- Absence of white labeling option
- No free plan
Pricing
Agora Pulse has three pricing packages;
Medium (best for small business) – $79/month
Large (best for agencies) – $159/month
X-large (best for large organizations) – $239/month
Enterprise (best for large teams) – $339/month
4.Crowdfire
Crowd fire is the complete social media CRM solution with advanced social analytics. It contains some features like the social listener, post scheduler.
Crowdfire helps your small business or agency reach a broad who may be interested in your product or services. One of its significant strengths is the easiest way with which you can use it to post an extensive range of content on your social channels.
Key Features
Mention: Track every comment, mention, and reply to your team inbox. Mentions for your Twitter account is instant.
Content curation: Create a wide range of articles and images for your different Social Media accounts.
Publish: With this feature, you can publish content on your Instagram, Facebook, Twitter, LinkedIn, and Pinterest accounts from one place.
Analytics: This feature allows you to track, monitor, and evaluate the performance of the content you publish on your different Social Media accounts.
Pros
- Good range of features
- Automation for twitter
- Easy content curation
- Free version available
Cons
- No live chat
- You can’t promote all your Social Media accounts
Pricing
This tool offers three main packages:
The Plus Package: $7.48/month – yearly plan
The Premium Package: $37.48/month – yearly plan
The VIP Package: Here comes the most advanced which costs $74.98/month – yearly plan
5. CoSchedule
CoSchedule is an effective Editorial and Marketing Calendar. It is a cloud-based Social Media management tool that manages the online content, campaigns, promotions of your small business or agency.
With this tool, you can plan the complete distribution of content on the Social Media accounts of your small business or agency. It is a great tool for generating images and web forms.
Key Features
Update: You can always update the posts you have made on your different Social Media accounts easily.
Social message optimizer: With this feature, you can create your content for it to get more engagement.
Headline analyzer: This tool gives you an option to test your headline before publishing.
Optimize social message: By using this tool you can boost your engagement, build your trust, and drive more traffic to your channel.
Other key features of this tool include:
- Template management
- Task templates
- Multi campaigns
- Social advertising
- Social network marketing
- Third-party integration
Pros
- Secure customization
- Easy to stay assemble
- Great automation tools
- Affordable
- Efficient
- Collaboration tools
- 14 days of free trial
Cons
- A bit expensive for its functions
- No automatic posting options
- Not compatible with Convert kit
Pricing
- $14/month for blog calendar – annual plan
- $29/month for marketing calendar – annual plan
- Marketing suite price is base on negotaition
6. eClincher
eClincher is a social media management tool designed to allow small businesses and agencies to manage social media profiles in one place for brand realization, engagement, social trade, and publishing.
This tool allows you to access all your Social Media platforms without logging off and logging in separately. It’s suitable for small businesses, marketers, and social media managers who are in search of a powerful tool to manage their different Social Media accounts.
Key Features
Auto publishing: you can schedule your posts to your social media profile anytime and the post will be published at the set time.
Auto-post with stream: With this feature, you can load every social profile with the content that will post over a period of time.
Association/Collaboration: This tool enables you to engage with other people on different social media platforms.
Analytics: It allows you to track and monitor your Social Media posts.
Merge social inbox: This feature permits you to combine messages, conversations, followers, and comments.
Proposed content feed: By using this feature someone can easily get the best content over social media and the internet.
Media library: It helps you to manage and store your creative works, media and pictures with your own cloud storage.
Pros
- Live chat support
- 14 days of free trial
- No credit card required for free trial
- Affordable
- Automated social media marketing
- Integration with many social sites
- Collaboration
- Intuitive interface
- Easy to use
Cons
- No email or phone support
- Fewer collaboration options
- A few bugs
Pricing
It offers 3 different pricing packages:
- Basic – $59/month
- Premium – $119/month
- Agency – $219/month
7.Meet Edgar
Meet Edgar is a social media management tool that authorizes you to plan posts on multiple channels. It permits users to automate status updates, create reports, and organize content. Meet Edgar connects you to your Facebook, LinkedIn, and Twitter accounts.
This tool is compatible with any device. Meet Edgar performs the function of a content manager at a cheap rate. With it, you can stream your posts.
Key Features
Adding content: This is an auto variation tool that finds blogs, quotes, and texts.
Make a schedule: You can create a plan of content that you will like to post.
Content library: Permits you to create a library of contents and assign them in groups.