10 Best Social Media Management Tools For Small Businesses And Agencies + Free Trial

Are you looking for the best Social Media management tools for your small business or agency? I guess you’re.

Social Media has turned to be viable means for small businesses and agencies to grow their brands, engage their target clients and same time turn them into paying customers. According to Statista, there is an estimated 3.6 billion people who use Social Media in 2020.

It is also estimated that the number will rise to 4.41 billion in 2025. A lot of people have leveraged this huge number to grow their online business, create more awareness, and also make more money online.

However,  with a lot of Social Media platforms, it will be difficult for you as a small business or agency to manage all the Social Media accounts you have effectively so as to reach your business goals.

That is why you need a Social Media management tool. With a Social Media management tool,  you save yourself stress and time. Almost everything you need to do is automated. All the Social Media accounts for your small business or agency will function effectively towards achieving your business goals.

Below I reviewed the 10 best Social Media management tools for small businesses and agencies. Also, you will discover some of them with a free trial.  This review is based on Overview, Key Features, Pros, Cons, and Pricing.

What Are The Best Social Media Management Tools? 

1.Sendible

 In order to stay on top of your marketing game, you have to get a strong social media tool. And for this purpose you need Sendible. It brings all your social networks together in a concentrated hub and it’s the fastest way to carry out a winning social media strategy for your brand.

This tool permits you to manage your social media campaign and tasks with ease, accuracy, and speed. Its interface is instinctive and slick which makes it easy to use and explore.

Key features

Basically, there are three main features of Sendible that make it suitable for your small business and agency.

Expand scheduling: This feature allows you to easily schedule and post all over your social media platforms.

RSS auto-posting: RSS auto-posting helps you to save time by posting your content to the social site automatically.

Content Library: Content library permits you to monitor Twitter for definite keywords and hashtags.

Pros

• 14 days of free trial
• No card required for a free trial
• Cancel anytime
• Integrated with all social networks( Twitter, Facebook, Instagram, Linkedln)
• No credit card needed
• Mobile compatibility with iOS and Android
• Increases brand awareness
• User authorization is easy to setup
• User friendly

Cons

• No free plan
• Geographic keyword monitoring is not always precise
• Sometimes slow processing occurs 

Pricing

This management tool’s  pricing of four packages: 

Beginners – $29/month

Startup agencies – $99/month

Advance – $199/month

Extensive – $299/month

2.Buffer

Buffer is a  social media management tool designed for scheduling, brand building, and multiple teams. It combines numerous marketing tools and makes social media sharing a glide. It helps you to manage the workflow of your small business and agency as well as analyze your outputs.

Key Features

Analytics: This tool ultimately calculates the engagement rate of your post. It also provides Instagram stories analytics.

Collaboration: This feature permits you to collaborate with other team members to create high-quality content.

Report sharing: By using this tool, you can create a beautiful report and then share it to feeds for the growth of your content.

Exporting options: Exporting option allows statistics, data and its analysis to be transmitted.

Hashtag manager: This amazing feature allows you to create and save a group of hashtags straight to the Buffer composer.

Pros

• Amazing handling of multiple social media accounts
• Basic analytics
• Easy to use
• Concrete management features
• Social media scheduling
• User friendly
• Ability to navigate

Cons

• Can’t tag users
• Quite expensive

Pricing

Its pricing plan comes in three main packages;

Pro  –  $15/month

Premium –  $65/month        

Business – $99/month        

3.Agora Pulse

Agora Pulse is a social media management tool that allows agencies, marketers, and small businesses to manage all their social media messages. This tool helps you track posts and comments easily and quickly.

In addition, it ensures that you maintain an effective online presence. Agora pulse has a super clean and responsive interface. Furthermore, it enables you to draft a post and convey it to an editor for editing.

Key features

Publishing: This tool gives you the option of publishing scheduled posts, bulk upload posts, queue posts, categorized queue posts, etc.

Collaboration: This tool allows you to get the views, feedback of your team on your scheduled content by using a shared calendar.

Listening: Agora pulse helps you to listen and identify hashtags on Instagram that are trending on Instagram easily.

Content calendar: This tool helps you to share your scheduled posts with your team member so that they can approve, reject, or publish the content.

Pros

• 28 days free trial
• No credit card required for trial
• User-friendly
• Repeating posts
• Distinct inboxes for each profile
• Automatic tagging
• Gives a good content overview
• Calendar setup

Cons

• Lack of paid social feature
• Absence of  white labeling option
• No free plan

Pricing

Agora Pulse has  three pricing packages;

Medium (best for small business) –  $79/month

Large (best for agencies) – $159/month                                             

X-large (best for large organizations) – $239/month                                  

Enterprise (best for large teams) – $339/month                            

4.Crowdfire

Crowd fire is the complete social media CRM solution with advanced social analytics. It contains some features like the social listener, post scheduler.

Crowdfire helps your small business or agency reach a broad who may be interested in your product or services. One of its significant strengths is the easiest way with which you can use it to post an extensive range of content on your social channels.

Key Features

Mention: Track every comment, mention, and reply to your team inbox. Mentions for your Twitter account is instant.

Content curation: Create a wide range of articles and images for your different Social Media accounts.

Publish: With this feature, you can publish content on your Instagram, Facebook, Twitter, LinkedIn, and Pinterest accounts from one place.

Analytics: This feature allows you to track, monitor, and evaluate the performance of the content you publish on your different Social Media accounts.

Pros

• Good range of features
• Automation for twitter
• Easy content curation
• Free version available

Cons

• No live chat 
• You can’t promote all your Social Media accounts 

Pricing

This tool offers three main packages:

The Plus Package:  $7.48/month – yearly plan

The Premium Package: $37.48/month – yearly plan

The VIP Package:  Here comes the most advanced which costs $74.98/month – yearly plan

5. CoSchedule

CoSchedule is an effective Editorial and Marketing Calendar. It is a cloud-based Social Media management tool that manages the online content, campaigns, promotions of your small business or agency.

 With this tool, you can plan the complete distribution of content on the  Social Media accounts of your small business or agency.  It is a great tool for generating images and web forms.

Key Features

Update: You can always update the posts you have made on your different Social Media accounts easily. 

Social message optimizer: With this feature, you can create your content for it to get more engagement. 

Headline analyzer: This tool gives you an option to test your headline before publishing.

Optimize social message:  By using this tool you can boost your engagement, build your trust, and drive more traffic to your channel.

Other key features of this tool include: 

• Template management
• Task templates
• Multi campaigns
• Social advertising
• Social network marketing
• Third-party integration

Pros

• Secure customization
• Easy to stay assemble
• Great automation tools
• Affordable
• Efficient
• Collaboration tools
• 14 days of free trial

Cons

• A bit expensive for its functions
• No automatic posting options
• Not compatible with Convert kit

Pricing

• $14/month for blog calendar – annual plan
•  $29/month for marketing calendar – annual plan
• Marketing suite price is base on negotaition

6. eClincher

eClincher is a social media management tool designed to allow small businesses and agencies to manage social media profiles in one place for brand realization, engagement, social trade, and publishing. 

This tool allows you to access all your Social Media platforms without logging off and logging in separately. It’s suitable for small businesses, marketers, and social media managers who are in search of a  powerful tool to manage their different Social Media accounts. 

Key Features

Auto publishing: you can schedule your posts to your social media profile anytime and the post will be published at the set time. 

Auto-post with stream: With this feature, you can load every social profile with the content that will post over a period of time.

Association/Collaboration: This tool enables you to engage with other people on different social media platforms.

Analytics: It allows you to track and monitor your Social Media posts.

Merge social inbox: This feature permits you to combine messages, conversations, followers, and comments. 

Proposed content feed: By using this feature someone can easily get the best content over social media and the internet.

Media library: It helps you to manage and store your creative works, media and pictures with your own cloud storage.

Pros

• Live chat support
• 14 days of free trial
• No credit card required for free trial
• Affordable
• Automated social media marketing
• Integration with many social sites
• Collaboration
• Intuitive interface
• Easy to use

Cons

• No email or phone support 
• Fewer collaboration options
• A few bugs

Pricing

It offers 3 different pricing packages:

• Basic – $59/month              
• Premium – $119/month 
• Agency – $219/month

7.Meet Edgar

Meet Edgar is a social media management tool that authorizes you to plan posts on multiple channels. It permits users to automate status updates, create reports, and organize content. Meet Edgar connects you to your Facebook, LinkedIn, and Twitter accounts.

This tool is compatible with any device.  Meet Edgar performs the function of a  content manager at a cheap rate. With it, you can stream your posts. 

Key Features

Adding content: This is an auto variation tool that finds blogs, quotes, and texts. 

Make a schedule: You can create a plan of content that you will like to post.

Content library: Permits you to create a library of contents and assign them in groups.

Management: This tool helps in weekly email updates, shortening & tracking links, and also social messaging.

Automation:  Automatically finds quote-worthy texts from the given articles or blogs.

Some other main features may include;

• Ultimate post  re-sharing
• Direct video post
• Browser extension
• Ultimate refill queue

Pros

• Free trial
• 30 days money back guarantee
• User friendly
• Manage multiple accounts
• RSS feed integration
• Infinite content library
• Weekly reports
• Frequent posting

Cons

• One price plan only
• One-person account
• Limited reporting

Pricing

Meet Edgar has two pricing plans

• Edgar – $49/month. This plan offers you 1,000-time slots, 25 accounts, unlimited content library, and Twitter, Facebook.
• Edgar Lite – $19/month. It gives you unlimited posts, 10-time slots, 4 content libraries, and 3 social accounts.

8.Social pilot

Social pilot is an amazing social media management tool for agencies and small businesses. It is way easy to set up,  create a plan, and has various options for keeping social media queue populated.

Social pilot has been a strong tool to control and grow your social media account. It helps you to promote your content. The most interesting thing about this tool is that you can generate fresh content to post to social media accounts anytime.

Key Features

Manage multiple businesses: You can connect up to 200 social profiles and can share 500 posts over your profiles.

Plan your updates: This tool permits you to update the schedule in advance.

Monitor social performance: Social Pilot gives you a powerful analytics tool to track your social media performance.

Bulk scheduling: This tool makes it easy for you to manage hundreds of posts in your accounts and profiles.

Collaboration: With this tool, you can share your content with other users in order to get their views.

Content suggestions: This tool helps to suggest suitable content you may like to post on your Social Media.

Pros

• Analytics
• Conversion tracking
• Post planning
• Ultimate publishing
• User friendly
• Multiple social networks
• 14 days free trial 

Cons

• No phone support 
• Not compatible with Mac and Windows 
• Keyword filtering is absent
• No customer targetting

Pricing

It has the following price plans

Professional Plan – $25/month – yearly plan

Small Team Plan – $41.66/month – yearly plan

Agency Plan – $83.33/month – yearly plan

9.Sprout Social

Sprout social is the most powerful social media management in the industry. It helps small businesses and agencies grow their brand.  It also provides a lot of resources to control dashboards, social media listening, and reports. This tool basically works to help grow your client and customer base.

Key Features

Discrete Filters: This tool filters your content to suit the need of your customers.

Social Media tools: This tool helps you plan on the best time to post in order to for the post to perform well. 

Social Listening: It helps you see in real-time what people are saying about a particular post.

Promotion: You can promote more your social media accounts like Facebook, Instagram.

Avoid Conflict: It ensures that your posts in different Social Media platforms send the same meaning to your audience without creating conflict.

Pros

• Free trial
• No credit card is required for free trial
• Manage social media channel
• Strong reporting capabilities
• Powerful social CRM
• Well organized dashboard
• Analytics
• Finding content

Cons

• Limited social networks
• No compose window
• Relatively expensive

Pricing

Sprout Social has the following  pricing plans;

Standard – $99/month         

Professional – $149/month

Advanced – $249/month

10.Hootsuite

Hootsuite is the world’s most commonly used social media management tool with up to 16 million users. It’s a powerful tool that allows you to log into your different Social Media accounts by into a sole dashboard.

Hootsuite is created for small businesses and agencies to accomplish social media goals across multiple social networks like Facebook, Pinterest, Instagram. It offers numerous functionalities for reporting purposes,  measurement, and collaboration. 

Key Features

Publishing: This tool helps you share great content all over your social networks with the addition of hashtags and keywords.

Engage/Collaborate: It works with social media account content, direct messages, and replies from multiple social networks. 

Advertising:  This is a core feature of Hootsuite which works smoothly. This tool helps in boosting your content for more engagement. For this purpose, you can use social networks like Facebook, Instagram, and Twitter 

Monitoring: By using this amazing tool, you can monitor the reactions of people on your posts based on hashtags, keywords, locations, and even specific users.

Pros

• 30 days of free trial
• Post scheduling
• User friendly
• Analytics capabilities
• Good interface
• Ability to preview

Cons

• Low Facebook engagement
• Absence of thumbnails
• No Facebook summary preview

Pricing

Hootsuite has the following pricing plans;

Professional – $19/month                   

Teams – $99/month

Business – $599/month

Enterprise – contact for pricing

Final Thought 

Social Media is a great way to grow your small business or agency. For you to derive the maximum value it offers, you must engage your target audience in almost all Social Media platforms.

Examples, Facebook, Instagram, Twitter, Pinterest, LinkedIn, Reddit. Managing all these accounts is demanding and difficult.

That’s why I have reviewed the 10 best Social Media management tools which can you with this. But before you settle any of them, consider the key features, pros, cons, and pricing.

This will enable you to identify the one that best suits your need. Also always make use of the free trial first for the ones that offer it to see if it is what you need.