GetResponse Vs Convertkit which should I choose? I guess you have narrowed it down to these two email marketing software and you are stuck with making a final choice.
That’s normal for someone that wants to be sure of launching their email marketing campaign on the best platform that meets their requirements.
Whether you’re a beginner or you want to switch to either of them, you need a detailed guide that will help you make an informed decision.
I have tried both email marketing software to see what they offer, and we will make a thorough comparison for you to decide which is the best for you.
We will cover:
- Their key features
- Pricing plans
- Pros and Cons
GetResponse vs ConvertKit( At a glance)
| GetResponse | ConvertKit | |
| Deliverability | 99% deliverability rate | 98% deliverability rate |
| Integration | Integrates with 125+ third-party tools you need to grow your business via API | Integrates with 70+ third-party tools via API |
| Website Builder | Yes, and it is available on all plans including the free plan | No |
| Webinar | You can host webinars on GetResponse. That saves you the money you invest in webinar hosting software | No |
| Ease of use | Very easy to use | Very easy to use |
| Landing page | Has more landing page templates, offers more tools that tend to favor businesses that want to boost their leads and sales | Landing page templates are fewer and basically for content creators who want to make money with their content |
| Conversion Funnel | Yes, and there are pre-made templates. That makes it easy to build a workflow that automates your sales, recovers abandoned orders, and converts leads to sales | Not a standalone tool, but you can create a conversion funnel using your landing page |
| Autoresponder | Has it as a standalone feature | Has it in the email automation feature |
| Analytics | Yes, and you can run A/B test and also connect third-party web analytics tools like Oribi and Google Analytics | Supports A/B testing and integration with third-party web analytics tools |
| Email Templates | Yes, and you can edit and customize to suit your need | Yes, and you can customize and edit to suit your need |
| Customer Support | 24/7 customer support via email and live chat in 8 major languages. You can watch tutorial videos and read knowledge base articles to resolve issues yourself | You can open a ticket or engage them in a live chat between 8 am and 8 pm Eastern time. You can watch tutorial videos and read knowledge base articles. |
| Pricing Plans | Free Plan Basic plan: (Begins at $19/month) Plus plan: (Begins at $59/month) Professional plan:(Begins at $199/month) | Free plan Creator: (Starts at $15/month) Creator pro: (Starts at $29/month) |
| Website | GetResponse.com | Convertkit.com |
Highlights of GetResponse vs Convertkit Comparison
- GetResponse, beyond email, is a complete marketing tool for everyone while Convertkit is mainly for creators that want to build a list with a target audience and sell to them.
- GetResponse and Convertkit have all the advanced email marketing features you need like autoresponder, landing page, segmentation, pop-ups, forms, etc
- GetResponse supports SMS marketing while Convertkit doesn’t
- Both have free plans
- You can host webinars on GetResponse but can’t on Convertkit
- GetResponse has a website builder that’s available in all its plans while Convertkit has none
- GetResponse has tons of ecommerce integrations including an AI recommendation to personalize shopping experience while Convertkit has ecommerce integration, it offers no AI recommendation feature.
- GetResponse has communication features like web push notifications and live web chat while Convertkit offers them via integration
GetResponse: Pros
- It is GDPR compliant -an European regulation that ensures the data of website users are not used without their consent.
- Has a free plan
- GetResponse offers 24/7 support in 8 different languages through emails and live chat.
- Supports hosting of webinars.
- You can sell your products through your landing pages and also receive payment through it.
- As an online marketer, you can set up conversion funnels to boost your sales.
- Offers a 30-day free trial that doesn’t require your credit card details.
- Offers discounts for 12 and 24 months upfront subscriptions for its pricing plans.
- Its user interface is beginner-friendly and easy to use.
- It integrates with over 125 third-party apps.
- Supports the use of A/B testing to analyze the performance of email subject lines.
- Its max plan supports transactional email which allows large businesses to carry out transactions through emails.
GetResponse: Cons
- Pricing plans are expensive when compared to Convertkit.
Convertkit: Pros
- Offer a free plan.
- Its pricing plans are less expensive when compared to that of GetResponse.
- Convertkit offers a two-month free subscription when you subscribe to the annual plan.
- Offers a free trial.
- Convertkit is GDPR compliant.
- Support A/B testing to analyze the email subject line.
- It integrates with over 70 third-party apps.
- Responds perfectly on different device screens.
- You can sell your products and receive payment on your landing page.
- The user interface is easy to explore and beginner-friendly.
Convertkit: Cons
- You can’t host a webinar on it.
- Its customer support isn’t 24/7.
GetResponse Pricing plans
GetResponse’s pricing plans are of 4 different types:
- Free Plan: 500 contacts only with basic features
- Basic plan: Starts at $19/month
- Plus plan: Starts at $59/month
- Professional plan: Starts at $199/month
GetResponse’s pricing plans come with different features. The pricing plans stated above are based on a maximum of 1000 list sizes.
The higher the list size, the higher the monthly subscription price. Also the higher the plan, the more advanced features you enjoy.
It also offers a discount for 12 and 24 months upfront subscriptions. Check out this detailed article on GetResponse’s pricing plans.
Convertkit Pricing plans
Convertkit has 3 different pricing plans:
- Free plan: Allows for a maximum of 1000 subscribers
- Creator: Begins at $15/month
- Creator Pro: Begins at $29/month
Note: ConvertKit’s pricing plans come with different features. The prices stated above are based on a maximum of 1000 subscribers.
The higher the subscribers, the higher the monthly plan price. Also, you enjoy a discount when you subscribe for a year upfront.
What is GetResponse?
GetResponse is one of the leading email marketing software trusted by over 100,000 entrepreneurs to grow their businesses.
It offers simple and robust features that empower you to launch email campaigns, build landing pages, and automate your sales. Whether you are an online marketer, large business, or entrepreneur, GetResponse email marketing software got you covered.
What is Convertkit?
This is another popular email marketing tool used as an online marketing solution. It has 58 team members who work across 49 cities of the globe to ensure that email marketing is made easy for you.
Convertkit boasts of 250,000 businesses using its platform that have made $1 billion simply by using Convertkit as an email marketing solution.
Key features of GetResponse
What are the features that make GetResponse stand out? These key features are what you need to consider when comparing GetResponse Vs Convertkit.
Webinars: Webinar is one of the ways to drive your marketing goals and GetResponse allows you to host webinars on its platform. It means that you don’t need to bother looking for other webinar software.
Automated marketing: Make the customer journey of your potential customer an awesome one with automated marketing. Automatically guide them throughout the customer journey until they convert to a paying customer.
Website builder: You can design a website for your business using the drag-and-drop builder. No coding is involved, just choose a template and customize it to suit your needs.
Web push notification: This feature notifies your audience who subscribed to it of your newly published page. The aim is to boost your website traffic.
Live chat: Connect and engage your customers via online chat and respond to their inquiries and questions about your products and services
Ecommerce AI recommendations: Use AI to boost the shopping experience of your customers. Let artificial intelligence push up products they are likely to buy based on their behavior in your ecommerce store.
Ecommerce features: Sell your products from your GetResponse account. All the promotional tools you need are available.
Abandoned cart recovery: Convince your potential customers who initiated a purchase process to complete it through emails.
Transactional emails: Launch emails that allow your customers/clients to purchase a product or pay for a service. This is a feature that large businesses will be glad to have access to.
Key features of ConvertKit
Ecommerce tools: With the convert commerce tool, you can sell your digital products without bothering on how to build a full-fledged ecommerce store.
Automated email: Launch targeted email campaigns and have your content delivered to your audience at the appropriate time with ConvertKit’s automation tool.
Landing pages: You can design beautiful landing pages that will generate leads and also convert your leads to sales.
Email designer: Create beautiful emails that will resonate with your audience. Add images, videos, and emojis where appropriate with the help of the email designer.
Sign-up forms: Customize or build sign-up or pop-up forms that you can embed on your web pages to capture the email addresses of your target customers.
Now that we have run an overview of both GetResponse and Convertkit with their key features, let’s do a detailed comparison. It’s from this comparison that you can spot which of the email marketing tools is best for you.
1. Integration
The beauty of any robust email marketing software is the ability to integrate with as many apps as possible.
These third-party apps work with your email marketing software to achieve a particular purpose as it concerns your business.
GetResponse: Integration
GetResponse integrates with over 125 different apps to help you grow your business. These apps are sorted according to name or date.
You can also make use of the search bar to locate a particular app you want to integrate into your GetResponse account.
Some of the apps are 123 contact form, Amazon payment, ClickDesk, Amz promoter, adsworkbench, Brave, Bing Ads, Chargify, Alter, and many more.
In addition, GetResponse gives you the opportunity to partner with them in the area of app integration.
It has its own advanced API with which you can build your own app and have it featured on GetResponse’s integration directory.
Convertkit: Integration
Convertkit integrates with over 70 different third-party apps. It has a search bar that you can use to locate any app you want.
Also, its apps are sorted according to category making it easy for you to identify a particular app you need to integrate into your account.
Below are some of the apps that integrate with Convertkit:
Outgrow, Integromat, Stripe, SegMetrics, Listgoal, JetpackCRM, Mailfloss, GrowSurf, Bouncer, LeadsBridge, ViralSweep, etc.
Convertkit supports you to build your own integration through its API Doc and have it added to its integration directory.
Verdict: GetResponse wins
It integrates with more tools.
2. Deliverability
When you launch email campaigns and your subscribers don’t get them in their inboxes at the appropriate time, it means that the deliverability rate of your email marketing platform is poor.
It denies you the opportunity to convert your subscribers to sales if your email campaign is a promotional one.
The deliverability rate is a key factor to consider when choosing an email marketing tool. Not just in this case of GetResponse Vs Convertkit comparison. But in other email marketing tools like ActiveCampaign.
What are the factors involved in email deliverability?
For your emails to deliver seamlessly to your subscribers, there are 3 factors that contribute to it.
Email Service Providers (ESP)
Email service providers are networks through which your emails are delivered. They ensure that email users on their platform send and receive emails. Examples of ESP are Gmail, Outlook, Yahoo, Hotmail, etc.
Email marketing software
GetResponse and Convertkit are examples of email marketing software with which online marketers launch email campaigns to generate leads and drive sales.
Subscribers
These are email users who were assigned email addresses by Internet Service Providers.
They subscribe to the email list of businesses through email marketing platforms like GetResponse, Convertkit, Activecampaign, etc.
When online marketers launch email campaigns through any of the email marketing platforms, the ISP ensures that the emails are delivered to their inbox or spam as the case may be.
Let’s look at the deliverability of GetResponse and Convertkit.
GetResponse: Deliverability
GetResponse brags of a 99% deliverability rate. This according to it is because of its cordial working relationship with ISPs.
It has zero-tolerance for spam and has a delivery tracking system to track emails that didn’t deliver to subscribers with the aim of enforcing best practices to have them delivered.
As a way of boosting the r