Looking for the best AI copywriting tools that write high-quality and original copy? Want to end writer’s block and write content at a faster pace? No worries! I’m here to help you. The fact is that robots when trained can imitate humans to write high-quality content.
As a marketing software enthusiast, I have been testing different AI copywriting tools. So far, I have tested 10 of the most popular and 3 came top based on features, pricing, pro and cons, customer support, and a lot of other parameters I consider important.
My aim is to guide you toward making an informed decision based on your needs.
My Top 3 Picks:
Jasper
Has a template for any type of writing. Offers advanced features you need to write high-quality content
Outranking
Suitable for SEO writing. It has all the features you need to optimize your content for search engines.
Rytr
Use Rytr if you want to write a short copy. It works for YouTube video descriptions, captions, etc
Overview Of Best AI Copywriting Tools
| Integration With SEO tool | Voice Dictation | Plagiarism Check | Grammar Check | Templates/tools/frameworks | Supported languages | Collaboration features | Rating & Reviews | |
| Jasper.ai (formerly Jarvis.ai) Best Overall | Surfer SEO | Yes, supported on Mac and Windows | Integrates with Copyscape to check plagiarism | Integrates with Grammarly to fix grammatical errors ( free for users on the Boss Mode Plan) | 50+ advanced templates. New templates are added for users on Boss Mode plan | 24 input and 26 output languages | Yes+Group video calls | Capterra(500+ reviews, rated 4.8/5) G2 (300+reviews, rated 4.9/5) Trustpilot(1000+ reviews, rated 4.8/5) |
| Outranking.io | Has an in-built optimization feature | No | No | No | Template is configured for only blog posts | 13 different languages | 4.6 / 5 Ratings from G2 4.9 / 5 Ratings from Appsumo | |
| Rytr | Semrush | No | Has an in-built plagiarism checker | No | 40+ templates | 30 languages | No | G2 (1000+reviews, rated 4.9/5) Trustpilot(1000+ reviews, rated 4.9/5) |
| Copy.ai | None | No | No | No | 90+ tools | 25 input and 25 output languages | Yes | Product Hunt (22+ reviews, rated 4.7/5) |
| Writesonic | None | No | No | No | 40+ templates | 18 languages | No | G2 (1036+reviews, rated 4.5/5) |
| ClosersCopy | None | No | No | No | 300 marketing copy framework | 120 languages | Yes | Product Hunt (22+ reviews, rated 5.0/5) |
| Copysmith | Frase | No | No | No | 20+ templates | 50 languages supported in all templates except blog posts and landing page templates | Yes | Trustpilot( 2 reviews, rated 3.3/5) |
| Text.cortex | None | No | No | No | 10+ templates | 10+ languages | Yes | None |
Which Is The Best AI Copywriting Tool?
Jasper AI is the overall best AI copywriting tool. It writes high-quality long-form and short-form copy and is easy to use. It is my top pick because it offers advanced features which others lack.
It has a large database of words and phrases on the internet that makes it possible to write thousands of words without plagiarizing.
The Boss Mode plan allows you to write a boss. You can command the AI assistant to write for you using voice dictation, it integrates with Surfer SEO, Copyscape, and Grammarly.
In addition, it has collaboration tools you can use to work with your team on complex writing projects.
Let’s look at them below
1. Jasper AI formerly Jarvis AI ( Best Overall: Write any type of high-quality copy+ Advanced Features + Free Trial)
Jasper AI formerly known as Jarvis.ai is the best AI writing software in my test of over 10 AI content tools.
I have been using Jasper since September 2021 to write content and can testify that it generates a high-quality copy.
Here is my Jasper Invoice history from September 2021 to January 2022:
Dave Rogenmoser co-founded this tool with the help of top content marketers and SEO experts who trained Jasper on how to write original copy. Jasper.ai has over 50 advanced pre-made templates with various fields that guide to writing any form of copy.
In August 2022, Jasper was recognized on Inc. 5000 America’s Fastest Growing Private Companies.
Over 25 languages to write in, and it translates your copy from one language to another. Jasper.ai is built on GPT-3 technology and has a huge database of words and phrases, allowing it to generate thousands of words and create unique content without plagiarizing.
You can write long-form content with the Boss Mode plan which is the engine of Jasper.ai. Plus you can command the AI writing assistant to write for you using voice dictation supported on Mac and Windows PC.
Its integration with Surfer SEO makes it easy to optimize long-form content like blog posts within the Jasper interface.
Although this AI writer hardly plagiarizes, it integrates with Copyscape, a top plagiarism checker for you to check plagiarism that may occur as you make tweaks, reword or shorten words to suit your need.
You can fix all grammatical errors within the Jasper interface with Grammarly, another writing tool it integrates with.
In addition, it has flexible pricing plans that allow you to pay based on the number of words you want to write in a month.
Key Features
Templates
Jasper has 50+ advanced templates that cover any type of copy you want to write. Users on the Boss Mode Plan get new unique templates monthly.
Jasper recently rolled out an update on its Boss Mode plan features. It increased the input text boxes in templates from 600 to 800 characters.
That’s a 33% increase that will allow you to add more inputs for Jasper to generate output for you. It also added a template for Tiktok video captions to help you create funny, persuasive, and eye-catching captions for your Tiktok videos in seconds.
Since templates are key to creating any form of content on Jasper, let’s look at the key templates it offers:
One-Shot Blog Post(NEW): To Generate over 400 words of high-quality blog post with just a click. Enter your blog post topic and state your intended audience. That’s all!
Paragraph Generator: Create paragraphs that will captivate your readers and keep them reading your content.
PAS Framework: For marketers that want to market their products using powerful copy that will move the needle.
AIDA Framework: Create marketing copy that will attract and retain the attention of a target audience.
Tex Summarizer: This template picks key points in your content and summarizes them.
Product Description: For ecommerce merchants that want to write product descriptions that sound convincing.
Listicle: Use it to write listicle blog posts. Example: 10 ways to make money as a housewife.
When you open the listicle template, enter your topic, set your listicle count, target audience, and tone. Then hit generate content.
Creative Story: For book writers and storytellers that find it difficult to write interesting stories.
Content Improver: Rewrite your content to make it more engaging and interesting.
Blog Post Topic Ideas: For newbie bloggers that struggle to generate topic ideas for their blogs.
Blog Post Outline: This template helps you to create outlines for your blog post.
Blog Post Intro Paragraph: Write an introduction that will entice your reader to keep reading your blog post.
Sentence Expander: Add more flesh to a sentence you wrote and make it meatier.
Features To Benefit: Use this template to convert your product features to benefits. This can convince a potential customer to take action.
LinkedIn Personal Bio: Create an interesting bio that will impress recruiters and HR personnel looking for employees to hire.
Facebook Ad Headline: Create headlines that will boost CTR for your Facebook campaigns.
Facebook Ad Primary Text: Generate high-converting text for your Facebook Ad.
Company Bio: Write a company Bio that explains in detail your mission and vision. And also how you add value to your customers.
Google Ad Headline: Create a headline for your Google Ad with a simple click.
Google Ad Description: Write an interesting description for your Google Ad.
SEO Title & Meta Description: Generate SEO titles and meta descriptions that will boost the CTR of your page on search results.
Languages
There are 24 input and 26 output languages. This means you can write in other languages apart from English, French, German, and Spanish which are popular. Jasper can also translate your copy from one language to another.
Voice Dictation
You can command the AI to write for you using voice dictation. This feature is available on the Jasper document. You can activate it on Mac and Windows computers.
Jasper Chrome Extension
This is a new release from Jasper that allows you to bring AI into your content flow on Chrome browser. This is meant to help boost the rate at which you create content. Instead of logging into your Jasper account, you click on the extension on your browser, and you are good to go.
To Install the Jasper Chrome Extension, create an account with Jasper and head to the Chrome Web Store to search, install and pin it to your browser.
Once that’s done, you will see the Jasper logo on the browser, showing that Jasper is active on your browser. Then click on it to start creating your content.
Integration
It integrates with Surfer SEO to help you optimize long-form content like blog posts to rank for target keywords on search engines.
Best SEO Tool
Surfer SEO
Integrate with Jasper AI and optimize your content with Surfer’s insight and recommendations to outrank your competitors.
You don’t have to be an SEO guru to rank on search engines. Surfer has features like SERP Analyzer, Content Editor, Content planner, Content Editor, and Audit that help you plan your content and rank easily on Google.
Read this article where I reviewed Surfer SEO.
Below is a video on how to optimize your Jasper copy with Surfer SEO:
It integrates with Copyscape to check plagiarism and Grammarly to fix grammatical errors. Check out this page to see a list of third-party tools that integrate with Jasper.
Jasper Art
Jasper officially launched this AI image generator – Jasper Art on August 19, 2022. The aim is for you to turn your imagination into awesome original, unique, and quality images that will complement your content.
This is an add-on, so you gotta pay to use it. The price, for now, is $20/per month per user. And you can generate unlimited images per month.
Jasper Art also has an annual plan which costs $200/year. So you save 17% of what you pay monthly.
So if you are on the Boss mode plan and want to use Jasper Art, it is $59/month for AI writing + $20/month for Jasper Art = $79/month
Note: It’s not compulsory to sign up for Jasper Art. You can subscribe to the AI writing tool only.
You can also decide to subscribe to Jasper Art alone and just pay $20/month/user. It’s up to you.
Who is Jasper Art for?
- YouTuber – creation of Thumbnails
- Blogger – to create supporting and featured images
- Book writer – to create images for illustration
- Email marketer – to create images for personalized emails to convert leads to sales
- A video producer – to create storyboards for video production
- Artists – to create NFT arts and sell them to make money
- Social media marketer/ influencer – to create inspiring and catchy images
How does Jasper Art work?
- Describe literally whatever image you have in your mind
- Apply some creative styles to suit your need
- Watch Jasper Art create it instantly. Easy-peasy
Let’s see some results early users are getting with Jasper Art:
Carrie Alexander, who calls herself a crazy cat lady, asked Jasper Art to create a pencil sketch of a cat, and below is what she got:
Sean Volser, another Jasper user, asked Jasper Art to create an image of Gandalf playing poker with a group of kittens.
He got this:
An electrician who uses Jasper and is on the waitlist asked Dave Rogenmoser, the co-founder of Jasper, to use it to create a simple EV charger on a wall inside a garage.
Here is what he got:
Read this article where I reviewed Jasper Art
Jasper Campaign
Jasper just launched a new feature that allows businesses to create marketing campaigns tailored to their brand voice.
Once you login into your Jasper account, you will see the campaign tab on the left side panel. Click create a campaign and enter the campaign brief which serves as a guide.
Choose the assets you will need for your campaign – Google text ad, blog post, press release, landing page, etc. Within a few minutes, Jasper will output the asset you need based on your brief and according to your brand voice.
This feature is available on all paid plans of Jasper and is a game-changer for businesses that find it hard to create marketing campaigns that will convert to sales.
Jasper Chat
Jasper released Jasper Chat in response to ChatGPT from OpenAI, which many people are using to have natural conversations with AI to get the information they need. You can use it to ask the AI to generate ideas, write copy or revise content for you.
For example, you can ask Jasper Chat to generate some blog topics on’ Sitting Room Decoration’ and within a few seconds, you have it done.
Jasper Chat isn’t free. You have to subscribe to the Starter or Boss Mode plan of Jasper before you can use it.
It offers a 5-day free trial that requires entering your credit card details.
Check out this article where I reviewed Jasper Chat.
Below is a video of how Jasper Chat works:
Jasper Brand Voice
This feature is available on the Jasper Business plan and is for businesses to use Jasper to generate content that conforms with their brand voices.
It takes into account 3 core identities of any business:
Knowledge: The product and service you offer to your target audience
Tone: How your brand sounds like and the best ways to use it to win over a potential customer
Style: Writing style that makes it easier for your audience to recognize you anywhere. It could be grammar, punctuation, verbiage, etc
Jasper API
With Jasper API, you can now integrate Jasper into your CMS, workflow, or app to create branded content at scale.
This feature is also available to Jasper Business plan users only just like Jasper Brand Voice. Tech partners are also welcome to collaborate with Jasper and have the API integrated into their systems.
Collaboration Tools
You can have a group video call. Also, there are collaboration tools that can help you work with your team on content creation and large writing projects.
Customer Support
Jasper’s Facebook community of over 50k members is a place to get support. You connect with fellow Jasper users and share your experience with them.
The Jasper team including Dave Rogenmoser, the co-founder is there to help you overcome any challenge you may face.
You can watch tutorial videos or read articles on the help center to resolve issues yourself. Plus you can email customer support and get a response within 4–8 hours.
Pricing Plans
Jasper AI offers 3 pricing plans:
Creator Plan, Team Plan, and Business Plan
How much is Jasper AI per month?
The Creator Plan costs $49/month and is for individuals, freelancers, and small businesses that want Jasper to generate high-quality content that is tailored to their brand voice.
Below are its core features:
- Unlimited word generation
- 1 seat
- 50+ templates
- 1 brand voice
- 50 memories
- Plus everything in the Free plan
The Team plan costs $125/month and is best for large teams and agencies that want to generate and repurpose content that is tailored to their brand voice for marketing campaigns.
Here are its core features:
- Generate unlimited words per month
- 3 brand voice
- 150 memories
- Workflows and documents
- 3 seats with the option to buy more
- Plus everything you get in the Creator Plan
The Business Plan has custom pricing, and it’s suitable for businesses that want customized features tailored to their workflow.
Here are its core features:
- Unlimited memories
- Unlimited number of brand voice
- For teams that need up to 10 seats with SSO
- Unlimited words generated by AI
- Plus everything you get in the Team Plan
You get a 20% discount when you subscribe to the annual plan.
For the Creator Plan, you pay $39/month
For the Team Plan, you pay $99/month
Pros & Cons
Pros
- Easy to use
- Offers a free trial
- Writes original high-quality copy
- Has advanced templates
- You can command the Jasper AI assistant to write for you
- There is a 5-day money-back guarantee
- Integrates with SEO, plagiarism checker, and grammar tools
Cons
- Doesn’t offer a free plan
- Can’t write high-quality technical content
- Integration with Copyscape costs you extra money
Read this article where I reviewed Jasper AI
2. Outranking.io (Best For SEO Writing – Niche Site & Topic Cluster)
This is the AI writing tool you need if you plan to build topic clusters and dominate your niche. Just like the name sounds, the ultimate aim of this tool is to help you create content that can rank higher on Google, increase the number of keywords you rank for and boost your monthly organic traffic.
It currently boasts over 12000 writers and is suitable for bloggers, content marketing agencies, and small business owners. Although Outranking.io is a bit pricey, It is an AI writing tool with the most advanced SEO features you need to take your content to a page on Google if not the featured snippet. No other AI copywriting tool comes to close it as per SEO.
Let’s see how it works.
SEO Content Strategy
Use the content strategy tool to do keyword research and map topics that make you an authority in a niche. Enter the topic you want to write about and the AI will suggest topics to cover to build topic relevance.
Research & Outline
After identifying cluster topics, Outranking.io will research and come up with an outline for each of the topics. This includes People Also Ask Questions, Related Keywords, and NLPs that increase your chances of outranking your competitors.
Content Brief
If you outsource your content, this feature will benefit you more. The AI provides the recommendations and guidelines the writer should follow while writing the draft to ensure that it is well-optimized for search engines.
Writing Draft
At this stage, Outranking.io moves from content ideation to actually write the draft for you with just a few clicks. The first draft has a great SEO score, and no grammatical errors or plagiarism. You can make tweaks and adjustments to fine-tune it.
On-page Optimization
No need to guess when optimizing your content. Outranking.io shows you what works for your competitors who rank on page one of Google for a keyword; recommends what you should do. This includes external and internal links, H2 -H3 sections, content depth, NLP terms from SERP data, related keywords, and related questions.
Track & Improve Existing Page
Even if you have already published pages, you can track their performance and boost their ranking. Outranking.io finds existing pages on your website via Google Search Console. You can create optimization briefs for the pages that aren’t performing well and implement all the recommendations. Then you can track their performance after a short period to see if your efforts yield positive results.
Collaboration
Working with your team boosts your productivity in SEO. Outranking.io supports this with its Workflows for Teams feature. You can use it to automate tasks for your team, create a collaboration for a project, and monitor work progress.
With Outranking.io, you don’t need to integrate any SEO tool to optimize your content. All the key SEO functions you need are in it.
Pricing Plans
Outranking.io has 4 pricing plans:
Solo: $129/month (best for personal use) – Write, 250k words
Pro: $229/month (best for freelance SEO content writers) – Write, 500k words
Company: $429/month (best for content marketing agencies) – Write, 1 million words
Enterprise: $999/month (best for large companies that want more flexibility and customized features tailored to their SEO content strategy) – Write, unlimited words
There is also a free trial and a 30-day money-back guarantee if you don’t like the tool.
Customer Support
Outranking.io offers customer support via email or chat. Go to their contact us page and fill out a form to begin a chat with them. The customer support team is happy to assist you.
Pros
- Has advanced features you need to create content that will rank on Google and generate traffic
- The user interface is beginner-friendly
- Offers a free trial
- 30-day money-back guarantee
- You don’t need to invest in SEO tools like Surfer SEO and Frase
- Fast customer support
Cons
- Pricing plans are expensive compared to other AI writing tools
- Can only be used to write content aimed at driving organic traffic
3. Rytr (Best For Beginners On Low Budget)
Rytr is an AI copywriting that offers mid-range features at an affordable price. It is built on GPT-3 technology and has 40+ pre-made templates.
Rytr is one of the AI writing tools that give Jasper a run for its money. It’s easy to use and has a free plan that allows you to generate 5000 characters. Its unlimited plan allows you to generate unlimited characters a month.
Watch the video below to see how to write with Rytr
Key Features
Languages
You can write in 30+ different languages. Some of them apart from English, French, Spanish, and Italian include:
Turkish, Malay, Arabic, Chinese, Hindi, Korean, Hindian, Thai, and lots more.
Integration
Rytr integrates with Semrush, a top keyword research tool to help optimize your long-form for keywords.
Plagiarism Checker
Has an in-built plagiarism checker. Just highlight the text you suspect isn’t original and use the plagiarism tool to check for it.
Templates
Over 40 pre-made templates to write social media copy, landing page copy, blog posts, reports, business proposals, product descriptions, etc.
Customer Support
Offers support via live chat. You can join its community to connect with other content writers that rely on Rytr to generate high-quality copy.
Pricing Plans
Rytr has three pricing plans:
Free Plan: You generate 5000 characters monthly
Saver Plan: $9/month
This plan is best for a short-form copy. You can generate 50,000 characters monthly.
Unlimited Plan: $29/month
No limit to the number of characters you can generate per month. This plan suits you if you plan to write long-form content like reports.
Pros & Cons
Pros
- Has a Chrome extension
- Pricing plans are affordable
- Easy to use
- Offers live chat support
- Integrates with Semrush
Cons
- No collaboration tools
- You can’t command Rytr to write for you using voice
- Doesn’t have a huge database of words on the internet
Read this article where I reviewed Rytr AI.
Also, read this post where I compared Rytr to Jasper AI
4. Copy AI (Unlimited Words + Mid-Range Features + Free Plan)
Chris Lu and Paul Yacoubian founded this copywriting software in 2020. It is built on GPT-3 technology and has pre-made templates which it calls tools that guide you on how to generate long-form or short-form copy.
What I like about Copy AI are its templates. They are organized so that you can easily identify the template you want.
For example, all templates for social media copy are under one category. The same is true of website copy and others.
You can write in different languages and there is no limit to the number of words you generate a month if you subscribe to a paid plan.
There are collaboration tools that you can use to manage your team for large writing projects.
Key Features
Chrome Extension
Copy.ai has a Chrome extension that you can download and install from the Chrome Web store. This will help you launch this AI copywriting tool easily and create the copy you want on your PC.
Languages
Just like Jasper.ai, Copy.ai has 25 input languages and 25 output languages. This means you can type in one language and Copy.ai will write in another language of your choice. You can request the addition of a language it doesn’t support.
Templates & Tools
Copy has 40+ templates that are well-organized and also easy to use. There are video tutorials within each of the templates that teach you how to use it to write your content. It also has 90+ marketing tools. So, it’s up to you to choose any that suits the type of content you want to generate.
Collaboration
It has features that help you collaborate with your team on content generation and complex writing projects that require working together as a group.
Customer Support
Copy.ai has an active Facebook community where you connect with other content marketers that write with Copy.ai. But its FB community doesn’t have many members like Jasper.ai with over 50k active members. You can send them a DM via Twitter, or shoot them an email.
Pricing Plans
It has 3 pricing plans:
Free Plan ( Best For Testing)
Pro Plan( $49/month): Suitable For Freelance Copywriters)
Team (Custom Pricing & Billed Annually) Best for large content team
Pros & Cons
Pros
- Has a free plan
- It can translate your copy from one language to another
- Easy to use
- Writes long-form copy
- Has an AI chat tool
- No limit to the number of words you can write per month
Cons
- Doesn’t integrate with SEO tools, plagiarism checkers, and grammar tools.
- No voice dictation
Read this article where I compared Copy AI to Jasper AI
5. Writesonic (Mid-Range Features + Flexible Pricing Plans + Free Trial)
Writesonic started as a tool to write landing page copy. Samanyou Garg, the founder of this tool while playing around with GPT-3 came to realize that the technology can help him write landing page copy.
It was from there that it was fully developed into an AI copywriting software that can write any form of copy. It boasts of over 40 templates and supports you to write in different languages.
Its templates are organized like that of Copy.ai, and you can get started with the free plan.
Key Features
Languages
You can write in over 18 different languages. This is less compared to Jasper.ai and Rytr. Also, there are no input or output languages, unlike Jasper and Copy AI. This means it doesn’t translate your copy from one language to another.
Templates
It has 60+ templates that are organized for you to easily find the template you need. However, these templates lack the advanced fields which Jasper AI offers.
Integration
Writesonic integrates with Surfer SEO just like Jasper AI and Semrush in the case of Rytr. You can also email them if you want to integrate any of your favorite tools. It has an API that you can use to get this done.
Based on popular requests, it has launched WordPress.org integration. This means you can now publish more blog posts in less time.
Watch the video below to see how you can integrate Writesonic with WordPress:
Social Media Content Generator
If you are on Twitter, you use the Tweet Generator from Writesonic to generate tweets in seconds. Enter the topic you want to talk about, set your language, and hit generate.
Another is Instagram Caption Generator which you can use to generate catchy captions for your photos and videos on Instagram.
Enter the keyword you want to talk about in the description, set a tone, choose your language, and hit generate.
For Tiktok users who post content consistently but don’t get engagement, you can use the Tiktok Video Hook Generator to create a description or caption that will entice Tiktok users to click and watch your videos.
Photosonic
Writesonic has launched its AI image generator – Photosonic, days after Jasper AI launched Jasper Art. This is to allow its user to generate images, and create logos, illustrations, and other visuals they need to make their content awesome.
Here’s how it works:
- Go to the web app
- Type in the description of the image you want to create
- Click generate and that’s it
Below are some samples of images Photosonic generated:
This add-on is free to use, unlike Jasper Art, where you have to $20/month per user.
However, the images Photosonic generates don’t match the quality of Jasper Art.
Customer Support
There is a help center where you can search for answers to questions that bother you. Also, you can send them an email through a contact form.
It has a Facebook community that is not active like Jasper’s Facebook community. There you connect and interact with fellow copywriters that use Writesonic to write.
Read this article where I compared Writesonic to Jasper AI.
Pricing Plans
Writesonic has 5 pricing plans:
Free Trial Plan ( 10 Credits to test the tool)
Basic Plan ( $15/month) For Personal Use
Professional Plan ( $45/month) Best For Freelancers
Start-Up Plan ( $95/month) Best For Small Businesses
Agency Plan( $195/month) For Marketing Agency
Pros & Cons
Pros
- Easy to use
- Offers a free trial
- Good customer support
- Organized templates
- Has an AI chat tool
- Generate unlimited words for paid plans
- Agency plan has collaboration features
Cons
- Not good for writing technical content
- Doesn’t support voice dictation
- Templates lack advanced fields
6. ClosersCopy(Suitable For Sales Copy)
ClosersCopy is one of the best copywriting software that focuses more on sales copy. This makes it suitable for marketers to write different sales copy like landing pages, Facebook ads, and Google Ad copy.
It boasts of 300+ marketing frameworks that guide you to writing high-quality marketing copy. It offers insight into any copy you write for you to see where you can make adjustments.
When it comes to long-form copy, ClosersCopy performs like Jasper AI in the sense that you can start an open-ended sentence and give the AI direction on how to complete it.
Key Features
Languages
Closers Copy is multilingual. You can write in 120+ languages. However, it doesn’t translate from one language to another. But it supports you to do that using Google’s translation API.
Templates
There are over 300 marketing templates that you can choose from to begin writing your copy. These templates have various fields that guide it to generate high-quality sales copy.
Swipe
You can save your valuable copy as reusable templates in your personal library. This makes it easy to assemble them when you need them.
Draft
This is a new feature that allows you to write over 1500 high-quality blog posts in minutes. It is similar to the paragraph generator which Jasper.ai launched not long ago.
When you have an outline, format it into H1 and H2 headings. Open the Draft feature and click on build draft from canvas, which reads the formatted headlines and put them into your draft blog. Click on it and you have your draft outline.
Then fill your formatted H1 and H2 headings in the appropriate spaces. Use the slider to see the number of words you want to write. Click on schedule and within 2 minutes, a draft is generated. Remove the outlines from the canvas and click the plus icon. That’s it! Your new draft is ready on the canvas for you to read and review.
Thesaurus
It has an integrated thesaurus to allow you to easily find synonyms or antonyms to words in your copy.
Collaboration
You can work with your team on large marketing copy projects. E.g Appoint a team member to head a project, assign a task to a team member, and set permission.
Customer Support
Closers Copy has a help center where you find answers to questions you ask. The help center is categorized according to topics.
It has an active Facebook community although not as large as that of Jasper.ai. You can also shoot an email and get a response during working hours on weekdays.
Pricing Plans
ClosersCopy has 3 pricing plans:
Starter Plan ($29.99/month): Write 45,000 words per month
Professional Plan ($49.99/month): Write 120,000 words per month
Unlimited Plan ($79.99/month): No limit to the number of words you can write per month. It has more advanced features than other plans.
Pros & Cons
Pros
- Supports you to write in many languages
- Offers over 300 frameworks to write your marketing copy
- Save your copy as templates and reuse them later
- Has keyboard shortcuts to make writing more convenient
- Provides insights that help you improve your copy
Cons
- No integration with SEO tools
- Offers no free trial
- Focus only on sales copy
Read this article where I compared ClosersCopy to Jasper AI
7. CopySmith( Best For Ecommerce & Marketing Copy) + Free Trial
Copysmith is an AI content tool that is suitable for writing ecommerce and marketing copy, although it has templates for writing other forms of content.
Two renowned copywriting experts, Jasmine Wang, and Anna created this writing tool in October 2020 that runs on GPT-3 technology.
It integrates with some of your favorite marketing tools and has a Chrome extension that makes it easy to work with it on your browser. Its interface is beginner-friendly, and you can get started with the free trial, which doesn’t require a credit card.
Key Features
Integration
Copysmith integrates with the following software via its API:
Google Ads: You can write your Google Ad copy within Copysmith and carry out A/B testing to optimize your headlines for better performance of your campaign.
Frase: Copysmith integrates with Frase to optimize your copy so as to rank high on search results for target keywords. This tool is similar to SurferSEO which Jasper.ai integrates with for the same purpose.
Shopify: Since Copysmith focuses more on ecommerce and marketing copy, it is a plus that it integrates with Shopify. This will make it easy for ecommerce merchants who have stores on Shopify to create their product description, product title, and other marketing copy in less time.
Other tools Copysmith integrates with are Google Docs, Microsoft Word, Google Chrome, Zapier, and Woocommerce.
Templates
There are 20+ templates on Copysmith to get you started with the content you want to write. However, these templates are not advanced compared to Jasper.ai with different fields and plenty of tones.
Supported Languages
You can choose from over 50 languages from your template when you want to write any copy excluding blog posts and landing pages. This means that for blog posts and landing pages, you write only in English.
Chrome Extension
It has a Chrome extension, which you can download and install from the Chrome Web store. This enables you to rewrite or enhance your content directly within your browser.
Customer Support
Copysmith offers support via email. There are plenty of tutorial videos that show you how to use each of the features. But It has no Facebook community that Jasper.ai and Copy.ai use to interact and help their users.
Pricing Plans
It has 3 pricing plans:
Starter Plan:$19/month ( For Personal Use)
Professional Plan: $59/month ( For Freelance Copywriters)
Enterprise Plan: Contact the sales team ( For Content Marketing Team)
You get a discount when you make an annual subscription to any of the pricing plans.
Pros & Cons
Pros
- Has a Chrome extension
- The user interface is beginner-friendly
- Integrates with key ecommerce tools
- Offers a free trial
- You can optimize your copy with Frase
- Has collaboration tools
Cons
- Doesn’t support multiple languages for blog post and landing page templates
- No integration with plagiarism checker
- No Facebook community
8. Text.Cortex
This is one of the AI copywriting tools that hit the AI content industry in 2021. Dominik Lambersy and Ceyhun Derinbogaz co-founded this tool that is powered by a cutting-edge AI. Though Text.Cortex is a newcomer, its ability to generate high-quality content has made it a choice of over 10,000 users who write over 250,000 words per day.
It boasts of features that help you create 70% of your marketing, sales, and website copy while you put in 30% effort to make it suit your needs. There are different templates including the one you can use to create long-form blog posts. It has a forever free plan while its paid plans have advanced features you need to F your content production.
Key Features
Chrome Extension
Text.Cortex has a Chrome extension that you can install on your browser. That makes it easy for you to create content directly from your browser.
Multiple Languages
You can create content in over 10 different languages including English, French, German, Swedish, Italian, Portuguese, Italian, Dutch, etc.
Templates
Text.Cortex has 40+ templates which you can use to create any type of content. They include:
- Blog writing
- Product description
- Marketing copies
- Outreach emails
- YouTube captions
- Email headlines and many more
Integration
It integrates with LinkedIn to enable you to create valuable posts that will attract potential clients or target audience. You can also integrate it with other third-party apps using its API.
Analytics
There is an analytics dashboard that shows you the number of words generated over a period of time and the hours invested in them. It’s for you to measure your content production level.
Collaboration
You can invite your team to work with you on a project. This promotes brainstorming and the exchange of ideas that will lead to the generation of high-quality content.
Customer Support
It offers live chat support, and you can also reach out to the support team via email.
Pricing Plans
It has 3 different plans:
Free plan: This is for a beginner that wants to try out the tool. The features here aren’t advanced and there are limits to what you can do.
Pro Plan – $24.99/month: For individuals that create content for their personal business. Here you have access to some advanced features like installing the chrome extension and writing long-form content.
Business Plan – $79/month: Best for freelance content writers and small content marketing agencies that write thousands of words daily. You have access to cool features like AI web text editor, collaboration with your team, writing in over 10 languages, etc.
Enterprise API: This is the highest plan Text.Cortex offers, and it requires you to contact the sales team. This is for large businesses that want Text.Cortex features to be tailored to their needs. It allows you to customize your own AI-dedicated model, create an adaptive workflow, and lots more.
Pros & Cons
Pros
- Has a Chrome extension
- You can write in multiple languages
- Beginner-friendly interface
- Easy to use
- Has a free plan
Cons
- Limited customization options
- Quality can be poor for certain types of content
9. Scalenut (Best For Business Story Writing)
Although you can use it to write other forms of content, Scalenut is best at writing business stories and optimizing them to rank on search engines like Google. Its features are focused more on helping you create stories that your target customers want to hear, which is how your products and services can solve their problems.
It is suitable for content strategists, agencies, content creators for busy CEOs, and founders. The interesting thing about Scalenut is that you can combine AI content production with that of humans.
This means you either choose to create your content with AI and optimize it for search engines, or go to their marketplace and choose 1% of top professional content creators who are subject-matter experts to work on your project and achieve your business goals.
Key Features
Let’s look at the top features Scalenut is built on.
SEO Assistant
When you are planning to write content that you want to rank on search engines, the SEO Assistant is there to guide you. It offers insights and recommendations that will help you outrank your competitors in less time. They include:
- NLPs
- H tags
- Content score
- Image frequency
- AI Copywriter
After researching the topic you want and having an outline, use the AI copywriter to generate original, high-quality content in different formats. It has over 40 templates for different types of content. Be it blog posts, email copy, marketing copy, product description, social media posts, video content, ad copies, long-form copywriting, etc.
Topic Cluster
If you plan to dominate your niche with related content that will position you as an authority, Scalenut’s Topic Cluster will help you achieve that. Enter the topic you want to write in the Topic Cluster feature, and it shows you related topics which you can write, publish, and inter-link to create and build authority. Topic Cluster is a well-known approach in content marketing that many businesses use to rank for competitive terms that will generate leads.
Chrome Extension
Scalenut has a Chrome extension that you can download from the web store and install on your PC. This makes it easy for you to create content directly from your browser.
Built-in Paraphraser
If you have existing content with poorly written sentences and difficult-to-understand grammar, use the paraphrasing tool to re-write and improve it.
This feature is specifically meant for you to write and optimize your blog post in a few minutes. Let’s see what this special feature does:
- Understands your competitors who are ranking in the top search results for the keyword you target.
- Pull up questions your target audience ask around the web that relates to your question. These questions are from Google, Quora, and Reddit
- Generate content outlines based on what your top-ranking competitors have
- Creates your first draft of over 1000 words
Cruise Mode
You can use the Cruise Mode to generate long form blog post in 5 minutes and also optimize if for search engines.
Talent Network
Use this feature if you want vetted freelance writers who are professionals in your niche to write high-quality content for you.
Here is how it works:
- Choose a content type from the templates
- Submit your content brief
- Fill in the form appropriately
- Pay for the service to confirm your request
- The vetted content or copywriters on Scalenut will write your content; it goes through three stages of editing before you receive it for review
- Accept or revise with ease
Customer Support
You can contact the support team via email or read articles and watch tutorial videos to resolve issues yourself.
Pricing Plans
Scalenut has 3 different pricing plans:
Individual Plan – $29/month (Best for personal use)
Growth Plan – $79/month (Best for startups)
Pro Plan – $149/month (Best for large organizations)
Pros & Cons
Pros
- Offers a 7-day free trial that requires no credit card
- Offers a discount for an annual plan subscription
- Has a Chrome extension
- Easy to use
- Writes high-quality content
Con
- Fewer advanced features compared to other AI copywriting tools
- You might not get the quality of content you desire for some niches
Note: Scalenut offers a discount on all its annual plans. Also, there is a 7-day free trial for all the paid plans.
Read this article where I compared Scalenut to Jasper AI.
10. Content At Scale ( Best For SEO Blog Post That Passes AI Content Detection Test)
This is a formidable AI writing tool that is suitable for writing SEO blog posts. The interesting thing about this AI writer is that it passes Google AI content detection test. It means that Google sees content, Content at Scale writes like that of humans.
With Google and other search engines going tough on AI content, CAS is your to-go tool if you want to create content that will rank and drive massive organic traffic. Its workflow is similar to that of Jasper, but it beats Jasper when it comes to creating ready-to-use content that looks like what humans wrote.
Key Features
It’s built on 3 different AI engine models which power it to learn deeply about a topic and generate a detailed and high-quality content
- Its content passes Google AI content detection test
- Has a plagiarism checker
- Has a WordPress plugin
- You can generate content in 100 different languages
- Has an in-built advanced SEO checklist
- Additional elements like click-tweet, key takeaway boxes
- Generates a table of content; no need to install of a table of the content plugin
Pricing Plans
It has 3 pricing plans:
Starter Plan: $500/month (write 20 blog posts per month at $25/post)
Scaling Plan: $1000/month (write 50 blog posts per month at $20/post)
Agency Plan: $1500 (write 100 blog posts that pass AI content detection test at $15/post)
Pros & Cons
Pros
- Writes 2000+ words content at once
- Supports bulk keyword upload
- Money-back guarantee if you feel disappointed after writing 5 blog posts
- Has SEO checklist; no need to invest in SEO tools to write blog post that will rank
- Content passes AI detection test
Cons
- No free trial
- Pricing plans look expensive
- Offers no discount for annual plan subscription
Read this article where I compared Content at Scale to Jasper.
Now I have revealed to you my 10 best AI copywriting tools and top 3 picks based on my test, let’s look at other things about AI copywriting tools you should know.
What is AI Copywriting?
AI copywriting is copy that machine-learning software generates. It does this with the help of an algorithm trained to crawl millions of web pages on the internet, looking at patterns to understand how humans wrote these contents and from there generates its own.
It is simply a robot logically mimicking what a human being wrote and replicating it in its unique way.
What is an AI Copywriting Tool?
AI copywriting tools are software or programs developed by different companies to help you write copy faster.
Renowned copywriters, content marketers, and SEO experts who understand that artificial intelligence is shaping things in the digital world are creating these tools to end writer’s block and for you to guide robots to write for you.
Different AI copywriting software are already in the market including Jasper.ai which tops them all and we expect more.
How do you use AI Copywriting tools?
To make use of AI copywriting tools, pick a template that suits the copy you want to write, set your language, tone, and target audience.
This serves as a guide to help you start. Some AI copywriting tools like Jasper.ai have advanced templates which include fields.
Enter your target keyword to generate headlines. Choose a headline that you deem catchy.
Use the headline to generate outlines; this is the structure of your copy.
Plug in each of the outlines and hit write for the AI to write for you. You can flag an output the AI generates if you don’t find it useful. Or you make tweaks to suit your needs.
Add it to copy and repeat the process for other outlines. And finally, write your conclusion. You can save your copy or export it to any of your word documents.
Note: The process stated above is a general approach and it is for writing long-form content like blog posts which is one of the numerous types of content you can write with AI copywriting tools. It varies based on the AI copywriting tool you use.
What is the difference between AI Content Writing and Copywriting?
AI content writing is the use of robots that imitate human writing to create content that aims to entertain or educate the user. Examples are books, songs, poems, reports, etc. Jasper AI and Copy AI are popular AI writing software that you can use to write these types of content.
AI copywriting is simply the use of the same robots or artificial intelligence to generate marketing copy that has the sole goal of generating sales. The AI copywriting software writes Facebook Ads, Google Ads, Instagram Ads, Product Description, etc.
ClosersCopy is an AI copywriting tool that offers many frameworks to write sales copy. Jasper AI also has templates for various kinds of writing including sales copy. That makes it the overall best AI writing software.
AI Copywriter vs Human Copywriter?
AI copywriters make use of AI copywriting tools to create marketing copy while copywriters don’t rely on artificial intelligence. It is an argument that AI copywriting tools will take over the jobs of copywriters in the future. Many top copywriters disagree.
To them, can never write better than humans. I agree with them but the fact remains that AI writing tools are becoming popular. Jasper AI which came on board in 2021 boasts of over 50,000 people who write with the tool.
AI writing tools write high-quality content when you feed them with the right information. The input determines the output.
They end writer’s block and help you write content faster. They are also cost-effective. For example, you can hire a freelancer on Fiverr to write 1000 words for you at $60. With $59/month you can subscribe to Jasper’s Boss Mode Plan and generate 50,000 words per month.
AI copywriting boosts your productivity when it comes to writing. But you have to tweak the content it generates to suit your needs. I see it as an 80-20 task. The AI does 80% of the work while you put in 20% effort to fine-tune your content.
Do Content Written With AI Copywriting Tools Rank on Search Engines?
This is a common question you often ask as someone that wants to drive organic traffic from search engines with their content.
The answer is YES. Google, a major search engine, cares about high-quality content that can satisfy the intent of the user.
It doesn’t matter if it was written by a human or AI. Even humans write low-quality content. For instance, some content writers plagiarize other people’s content and publish it on their websites. Google spiders bury this type of content once spotted.
So whether it’s an AI or a human, Google will rank your content provided it’s of good quality and can satisfy the intent of the user.
The screenshot below is a testimonial from a Jasper AI user whose content ranks well on Google.
Why Should I Use AI Copywriting Tools?
AI copywriting tools make it easy to write content at a faster rate. For example, high-quality content of 1500 words can take you 2 hours to create. But you can write the same amount of words in 50 minutes using AI copywriting software provided you feed the AI writing assistant with the right information.
It saves time and cost. Looking for a freelancer to write for you on platforms like Upwork, Fiverr or even LinkedIn is time-consuming.
Also, the amount you pay a freelance content writer to write 1500 words for you is enough to purchase Jasper’s Boss Mode Plan of $59/month. And you can write up to 50,000 words monthly. And the interesting part is that you don’t have to be a writer to use these tools.
Many of them have courses and video tutorials that will turn you into a pro writer.
Another reason is that AI copywriting tools recommend ideas that can make your content great. Sometimes you lack words to describe what you want to post on social media platforms.
With social media templates which many of these writing tools offer, you can enter an open sentence and the writing assistant will generate content that you may find useful.
If you’re a freelance content writer, AI writing tools can speed up your job thereby making it easy to deliver a lot of writing jobs on time.
For an SEO content writer, AI writing tools like Jasper and ClosersCopy integrate with SurferSEO and Frase which are popular SEO tools to optimize your page.
Factors To Consider When Choosing AI Writing Tools
To get what you want in an AI writing tool, there are key factors to consider and they are as follows:
1. The type of content you want to write
A few AI writing tools are built for specific types of writing and they tend to offer features that favor them. An AI writing tool that is meant for sales copy might not possess the features to write a book or report.
2. Cost
Some AI writing tools are more expensive than others. For example, Rytr has its least pricing plan at $9/month while Jasper AI has its least plan for $29/month. That’s a difference of $20. This is understandable because Jasper AI offers top-notch features. So it is left to you to settle for one based on your budget.
3. Ease Of Use
The last thing you want is to purchase a tool that you break a sweat to use. Even if you are tech-savvy, you may still want a tool that won’t give you a headache. The idea is to go for AI writing software that offers a free trial before you subscribe to a paid plan. That way you decide if it is easy for you to use.
Final Thought On Best AI Copywriting Tools
AI writing tools are gradually becoming popular but the challenge is to identify one that best suits them. I ranked and reviewed the best AI copywriting tools in this article.
It is up to you to compare them to your needs and decide which suits you. As I stated earlier, Jasper.ai is the overall best because of the top-notch features it offers that others don’t.
Also, you can use it to write any form of copy with proper guidance and little effort.
