Google my business is an online-based service operated by Google. The motive of this is to give business owners control to over what shows up on the Search Engine Result Pages (SERPs) when someone searches their business name. This internet-based service allows business owners to authenticate their business data by creating a profile that represents their business well or pulling an already created one.
In this 21st century, any business that doesn’t have an online presence is missing out both on popularity and profit. The world is now a global village and people are more on the internet where they engage in any activity they want. Thanks to Google for coming up with this idea of Google my business, another way to help you grow your business with technology.
That’s why you need to look into the benefits you stand to gain by having your business profile on Google My Business. Join me as I discuss them below
- Attract New Customers
It’s like your block and mortar store where you put a well-designed signpost, even share business cards so that customers can locate your business no matter where you’re. Wow… that’s old-fashioned now. This internet-based service enables you to optimize your business profile and represent it on the web through Google map.
You take the advantage to attract the ever-increasing internet users who may be searching for what your business offers on Google, make them your customer, and at the same time increase your customer base.
2. Create A Free Website In Minutes
Creation of a website where you customize your business profile using texts, captivating photos, and themes to make your business look attractive to anyone that visits. Websites nowadays are the new block and mortar stores.
The way you arrange, structure your store to make customers who visit feel that they’re in the right place for the product and services they need, same is how you design your business profile website so that your customers mere looking at how you manipulate text, photo and videos to create an appealing view can deduce that this’s the right place for them to purchase that goods and services they need.
With websites, you can collect data that you need to keep your customers updated when you have new products or services to offer. Connecting them to you through calls, messages, and emails.
3. Use Photos To Drive Sales
It’s said that pictures are worth more than a thousand words. Check out Search Engine Journal to see why pictures are important. With new photos from your business, you can drive sales within minutes of having a product or service in stock by appealing to their visual sense and invoking their emotions with the manner you display it.
4. Update Your Profile So That Your Customers Can Locate You
If any need for you to change your business contact, working days and hours or even your location, you can easily update and get it spread immediately on the Google map. So, you don’t have to bother about losing your customers when you make changes in your profile because Google map is there to help you.
5. Be The First To Know What Your Customers Are Saying About Your Products And Services
It’s a thing of joy to see those positive reviews about your business from customers who patronize you. Replying to those heartwarming comments and star ratings is a way of building loyalty through conversation between you and your customers. Don’t bother if you get negative ones, once they’re constructive, it’s for your business to improve.
They appreciate you that’s why they give such reviews. Take it with an open mind and reply to such customers in a polite manner with a promise to get it right. That way you can keep the customer even if he or she has an intention to shift attention from your business. Handling such issues perfectly without friction is what makes you a professional.
6. Find Out How People Got To Know About Your Business
With Google my business, you can track where your customers are coming from, how they search to get to see your business, and exactly what they are searching to find you. If you analyze the data you pull, you can guess which of your product and services are in high demand, how they satisfy the needs of your customers, and how to expand your reach to areas where you have low searches.
7. Endear Them To Your Business With Incentive
Customers are always happy to see or hear that the products or services they buy go for a reduced price. Google My Business gives you the control to create such incentives. By sharing images, prices, and testimonials to support your incentive, you’re endearing your business to them as they will always patronize you knowing that special offers are often available for them. The multiplier effect is more sales and more profit.
8. See What’s Working
You can publish posts from your business profile, and it appears on Google when your business profile is searched. Just create that attractive post and watch Google Maps spread it to an audience who’s looking for your business. Yours is to monitor how your customers are reacting to these posts through views, clicks, and shares to deduce what needs to be improved on.
9. See Performing Photos
Like I said earlier photos are worth more than a thousand of words. They’re what your customer easily relate with.
For Instance, you have a business that deals in electric cars and you published an article on your business profile about the latest electric cars from Tesla with pictures.
Am sure if you track the views and click, you can be sure that the photos will get more. Why? Photos are more appealing to the sight. You can from that know exactly what your customers like, and also compare it to related businesses.
10. Have A Good Knowledge Of Your Customer
Customers are the backbone of every business. That’s why Google My Business made it easy for you to understand where your customers are coming from so that you can know their behavior, what really appeals to them, and how to earn their loyalty. It also gives you the power to attract potential customers who are within your customer base by optimizing your business profile to include what they may like.
Google My Business is a big opportunity for your business to get the online presence it deserves, attract targeted customers and make more profit. It’s free and many businesses are already seeing the benefits.
