With its advanced features like Social Content AI, which allows you to write helpful social media content for LinkedIn, Facebook, X, Instagram, and TikTok; Social Tracker, which lets you monitor your competitors’ social media strategies; and Social Poster, which allows you to draft and schedule posts on various social media platforms.
In addition to Media Monitoring that alerts you to what people say about brands or topics online and other advanced social media features, Semrush Social Toolkit is the best social media tool every brand, business, and influencer needs to remain competitive and generate leads and sales.
I tested it with the Free Trial, and I can honestly tell you that it’s far better and more advanced compared to other social media tools, including the ones social media platforms like Facebook, Instagram, X, and LinkedIn offer.
And the interesting thing is it’s affordable. With just $20/month, you can get started with the Base plan as an individual or small team.
So in this Semrush Social Toolkit review, I shared my findings and experience using it to help you decide if it’s the best social media management tool to grow your social media presence and generate more leads and sales.
Affiliate Disclosure: This post contains affiliate links. I earn a commission when you make a purchase using them at no additional cost to you.
Semrush Social Toolkit at a Glance
| Social Poster to create, schedule, and post content on different social media platforms |
| Robust Dashboard that gives you insight into your social media performance |
| Social Tracker, which tracks the social media accounts of your competitors and compares their growth to yours |
| Social Analytics that gives you internal analytics metrics of your social media channels |
| Social Content Insights that allows you to monitor how your social media content are performing on different channels |
| Social Content AI that helps you generate content ideas based on trending topics in your niche and even create valuable social media posts |
| Influencer Analytics that identifies suitable influencers who can promote your brand |
| Media Monitoring, which notifies you when your brand is mentioned on social media platforms or even across the web |
| Beginner-friendly interface that anyone can navigate |
| Affordable pricing tiers – Basin plan ($20/month), Pro plan ($40/month), and Business plan ($250 per month) |
Pros: What I Like About It
- Has a beginner-friendly user interface
- Offers a 7-day free trial
- Works with Facebook, Instagram, TikTok, LinkedIn, X, Google Business Profile, Pinterest
- Supports bulk scheduling of posts
- You can have AI assistant create a post for you
- Get insights from your competitor’s top-performing content on social media
Cons: What I Don’t Like About It
- 7-day free trial requires a credit card
- Higher plans are a bit pricey
Semrush Social Toolkit: Pricing Tiers
It offers 3 different pricing tiers:
Base plan – Costs $20 per month
Pro plan – Costs $40 per month
Business plan – Costs $250 per month
Let’s look at the details of each of these pricing tiers:
Base plan ($20/month)
This plan is suitable for individuals and small teams that want to manage their social media presence and grow it efficiently. It offers a 7-day free trial.
It has the following key features:
- Social dashboard, social poster, social tracker, social analytics, social content AI, and social content insights
- It is compatible with social media platforms like Facebook, Instagram, TikTok, LinkedIn, X, Pinterest, YouTube and Google Business Profile.
Here are limitations to keep in mind:
- Supports only 5 social media profiles
- Track a maximum of 10 competitor profiles
- Schedule a maximum of 50 posts per month
- Create up to 30 images, text, and video content with the AI tool every month
Pro plan ($40/month)
This plan is best for agencies, businesses, and social media professionals who want advanced and robust social media features. Also offers a 7-day free trial.
It has the following key features:
- Offers all the features available on the Base plan
- You can schedule unlimited posts and generate AI content without limits
Just like Base plan, the Pro plan has limitations to keep in mind:
- You can’t manage more than 10 social media profiles
- You can track a maximum of 20 competitor social media profiles
Business plan ($250/month)
This is the most advanced and robust plan Semrush social toolkit offers. I recommend it to brand marketing teams, enterprises, and scaling SMBs who need sophisticated social media and influencer marketing tools that cater to their growing needs and allow for scalability. You can start your 7-day free trial.
It offers the following key features:
- You enjoy all features available on the Pro plan, in addition to social media listening and influencer analytics tools.
- Create unlimited content using AI and also schedule posts without limits.
- Use the influencer analytics tool to search for reliable influencers on TikTok, Instagram, Twitch, and YouTube. It also offers performance metrics on each influencer so you can decide if they are a perfect fit to work it.
- You have access to a media monitoring tool that is compatible with all social media platforms, review platforms, news sites, forums, podcasts and blogs. This lets you know when your competitors are being discussed, a topic is trending or your brand is mentioned.
It also has a few limitations:
- Allows you to manage up to 10 social profiles for social management
- You can only monitor 2 keywords using the media monitoring tool
- Influencer campaign management and competitor analysis come as add-ons, which are an extra cost on top of the $40 monthly subscription
- You track a maximum of 20 competitor profiles
You also want to check this guide on Semrush pricing
Semrush Social Toolkit Features Explained
Let’s look at each of the features Semrush Social Toolkit offers and how they help you manage your social media presence on different platforms.
Social Poster
The Social Poster is for you to schedule a post on different social media platforms. To start using it, connect your social media profile.
In my case, I connected my LinkedIn profile since it’s the platform I use to network with fellow SEOs.
Once your social profile is connected, you can now schedule a post. You can paste a link, type text, upload images, add tags, GIFs, and even have the AI assistant to write for you.
After creating your post, you can post it immediately, schedule it, publish it regularly, or even save it as a draft.
For example, I created the post below and scheduled it to post on a later date and time.
You can bulk schedule posts, enable the approval button to ensure every scheduled post is approved.
Social Tracker
If you have competitors that are doing well on social media, this tool helps you track their social media activities.
The goal is to understand the type of content they post that resonates with their audience, recreate it, and see if it works for your audience.
Click the social tracker tool and add companies you want to track their social media activities.
Get started by adding their name or domain. Click “Add Company” and select their social media accounts you want to track. Tab the “start tracking companies” button.
That’s it. You have started tracking the social media accounts of your close competitors.
This tool compares their growth and engagement level to yours. You get reports on their top-performing content so you can keep tabs on how their audience engages them.
The idea is to replicate it with your audience in a different way and see if it drives engagement or even get them to take a desired action.
Social Content Insights
This tool offers detailed insights on how your content performs on social media platforms. Just enter your social media profiles, and Semrush Social Toolkit will provide you with insights that help you decide if your audience finds your content valuable.
The interesting thing is that you can use this tool alongside the Social Tracker and Social Poster to ensure effective management of your social media workflow.
This tool helps you understand which of your social media content performs better on different platforms and how you can recreate them to optimize your engagement and drive your audience towards taking a desired action.
Social Analytics
When you add your social media profile to the social analytics tool, you get insights into the valuable details about your account.
You keep track of your audience growth, engagement rate, post reach, and conversions via the links you post on social media.
I like the overview report that gives real-time organic and paid data from different social media platforms like TikTok, LinkedIn, and Facebook from a single view.
You see the number of new followers, page likes, post reach, page interaction, page views, and engagement rate. It even goes further to give details on percentage loss or gain over a given time frame.
Just like on Facebook analytics dashboard, green shows positive change while red shows negative change.
You may like to read article where I compared Semrush to Google Keyword Planner
Social Content AI
This AI tool streamlines your social media content production on Facebook, Instagram, LinkedIn, TikTok, and other social media platforms compatible with Semrush Social.
It helps you stay ahead of trends in your niche and produce content in your brand’s unique style and tone so it appeals to your audience.
Instead of guessing content ideas that will help grow your business on social media, this tool generates 100s of them for you in a few minutes. You can even use it to plan your social media content production all year round.
Enter your business website and write a brief description, and watch the social content AI tool generate top news topics based on your niche, from which you can generate social media content.
When you generate a social media content from any of the topic ideas, you can add images, design, hashtags, scripted video, change tone, rephrase and other formatting tasks before sending to Social Poster where you schedule and post it to the social media profile of your choice.
Influencer Analytics
This is an advanced feature on Semrush Social Toolkit that is only available on the Business plan, which costs $250 monthly.
If you subscribe to the Basic and Pro plans, you won’t have access to this important tool.
For brands that want to reach a wider audience faster through reliable and trusted means, the influencer analytics tools should be in your tool stack.
Influencer marketing is a crucial aspect of social media marketing, and many brands leverage it to grow their presence, connect with new audiences, and generate more leads.
Let’s assume you sell gym equipment on Instagram and TikTok, and you partnered with a fitness coach/influencer on Instagram and TikTok with over 5 million legit and real followers to promote your brand.
That gives your brand huge exposure.
But the issue is finding these influencers.
That’s where the influencer analytics tool Semrush Social Toolkit offers you comes in.
With it, you identify legit and top-rated influencers in your niche and also estimate how much it will cost you to work with them. You also get to see what your competitors are doing in the influencer marketing space.
For example, I searched for Fitness Influencers and Semrush Influencer Analytics tools listed top-rated influencers in the fitness niche alongside their countries, subscribers, views, broadcast language, estimated prices, etc.
Media Monitoring
Get notified when your brand is mentioned on different social media platforms and when you are being discussed by your audience. It also allows you to monitor your brand, product or industry across the web.
It lets you discover and connect with people who are talking about your brand and turn mentions into backlinks that help you drive traffic to your business website.
For businesses that engage in digital PR and branding services, you can track when your brand is mentioned in major publications, social media platforms, and forums.
Let’s assume “Travel Visa” is an important keyword to my business. I added it to the media monitoring tool to get it analyzed and see where it is mentioned on the web.
Check out this guide on the benefits of using Semrush as an all-in-one digital marketing tool.
Does Semrush do social listening?
Yes, the media monitoring tool has a social listening feature that alerts you when your brand, business, or keywords you care about are trending or are being discussed on different social media platforms.
Is Semrush a Russian company?
Semrush is an American company that has its headquarters in Boston, Massachusetts.
Oleg Shchegolev and Dmitri Melnikov, who are originally from Russia, founded it in 2008.
They relocated to the United States in 2017, where Semrush fully established its operations in America. The company is listed on the New York Stock Exchange and has up to 1600 employees around the world.
What is Semrush social media toolkit?
It’s a tool Semrush offers that helps you manage your social media marketing effectively, engage your audience, and collect feedback that will help you sell more of your products and services to your social media audience.
Can you use Semrush for social media?
Yes. Semrush has a social media toolkit that is specifically meant for social media.
You can create social media content, analyze your social media account, track content performance, and do other tasks that help you grow your social media presence, interact with your audience, and keep tabs on your competitors.
Final thoughts on Semrush Social Review
Semrush social toolkit is your best bet if you are looking for a detailed and robust social media management tool.
I have tested it and can tell you the features are top-notch. The user interface is beginner-friendly, and most especially, you can keep tabs on your competitors so you can see what’s working for them.
You have an AI tool that helps you generate content ideas and even create posts for you.
With Semrush social toolkit, you can automate your entire social media marketing and have your audience engage with your products and services even while you sleep.
