Email marketing no doubt is one of the best ways to grow your business through online marketing.
There are a lot of robust email marketing tools out there competing for your attention. You just want to be sure of making the best choice hence the comparison of GetResponse Vs ActiveCampaign.
This is common especially as a beginner who wants to make money online, or a marketer who wants to switch email marketing tools in order to improve performance.
GetResponse and ActiveCampaign are popular, robust, and widely used email marketing solutions globally.
But the issue is how do you identify the one that best suits your needs or meets your requirements. I welcome you to this ultimate guide where we will compare in detail GetResponse Vs ActiveCampaign.
The goal is to keep you informed so as to make the best choice based on your marketing needs. This piece will take into account; the overview of GetResponse and ActiveCampaign, Integration, Deliverability, A/B Testing, Autoresponder, Ease Of Use, Landing Pages. Others are Customer Support, Pricing, and Pros and Cons.
GetResponse vs ActiveCampaign[Overview]
| GetResponse | ActiveCampaign | |
| Email Deliverability | 99% | Not stated but guarantees of good deliverability |
| Conversion Funnel | Has a pre-made conversion funnel. You can edit and customize it to suit your need. | No |
| Ease Of Use | Very easy to use | Easy to use |
| Email Templates | Advanced email templates | Advanced email templates |
| Autoresponder | Yes | Yes |
| Social Ads creator | Yes | No |
| Landing page | Yes + tools to optimize it to generate more leads | Yes and offers tools to boost lead generation |
| Languages | Available in 27 different languages | Available in 19 different languages |
| A/B Testing | Yes, and you can analyze 4 different parameters at once | Yes |
| Webinars | You can host webinars | No |
| Website builder | Has a website builder which is available in all paid plans | No |
| Free Plan | Yes | No |
| Pricing Plans | (Free Plan: 500 contacts) (Basic Plan: starts at $19/month) (Plus Plan: starts at $59/month) (Professional Plan: starts at $119/month) | (Lite Plan: starts at $15/month) (Plus Plan: starts at $70/month) (Professional Plan:$187/month) (Enterprise Plan:$323/month) |
| Discount | 18% discount for a 12-month plan 24% discount for a 24-month plan | 40% discount for all annual plans |
| Website | GetResponse.com | ActiveCampaign.com |
My Take
GetResponse is an all-in-one marketing tool and it has a slight edge over ActiveCampaign. It has pre-made conversion funnels that many online entrepreneurs look for in email marketing tools. So instead of creating a conversion funnel from scratch, you edit and customize already built one to suit your need.
While Activecamapign supports 19 languages, GetResponse supports 27. It has a website builder and supports the hosting of webinars which Activecamapign lacks.
In addition, its A/B testing is more advanced and you can easily understand its analytics tool unlike that of ActiveCampaign which looks clumsy.
GetResponse Vs ActiveCampaign: Overview
GetResponse is one of the trusted email marketing solutions that are easy to use. Over 350,000 customers in over 183 countries rely on it to grow their business through email marketing.
As a global brand, it is available in 27 different languages and has offices in Russia, Malaysia, Poland, Canada, and the United States.
It has amazing features designed to help small businesses and large organizations launch high targeted campaigns that will drive a large volume of sales.
Some of the key features of GetResponse are:
- Has a powerful webinar software that is easy to setup
- Access to various kind of email templates to suit your needs
- Create a custom segment base on the behavior of your audience
- A lot of prebuilt templates to save your time
- Screen sharing for product demonstration
- Inbuilt tools to run and manage paid advertisements
- Call to Action button to promote your products and special offers
- Abandoned cart emails to recover lost sales
- Sign up forms to generate new leads for your email list.
- Countdown timer to create a sense of urgency for your audience to take action on your products and services
ActiveCampaign is an email marketing solution designed to help small businesses grow by connecting them with their target customers.
With over 1,000,000 customers and 6,000 employees globally, it is committed to providing you with all the best tools you need to scale your business through emails, CRM, automation, and messaging.
It has offices in Sydney, Dublin, and Chicago and offers you the tools you need to speed up your business and connect with the right customers.
Some of the key features of ActiveCampaign are as follows:
- Over 25 customizable email templates designed to match any kind of business you do.
- Geotracking to capture all your customers who are in a particular geographical region.
- Host images for free allowing you to upload unlimited images to your campaign.
- You can make use of advanced reporting to spot which marketing yielded positive results more.
- Sign up forms to collect email addresses and segments so as to automate an email that suits your audience.
- Goal tracking to identify what is working and not so as to improve.
- Sales reporting to track the sales funnel and individual performance of your sales team.
- Lead scoring to segment and identify leads that engage most with your content, products, and special offers.
- SMS and text marketing to reach your customers while on the go.
- Integrates with over 280 favorite apps you use frequently.
1. Integration
The ability of your email marketing tool to integrate with other tools or apps is very important to grow your business.
No matter how efficient an email marketing software is, you will need to integrate with other marketing tools to achieve maximum results.
Both GetResponse and ActiveCampaign allow you to connect with other tools you will need to grow your business. Let’s check them.
GetResponse: Integration
GetResponse integrates seamlessly with over 100 applications you need to grow your business. You can even develop your own app and have it featured for integration on GetResponse.
Also, you can leverage its advanced API to build your own integration and directly link to GetResponse.
Here some of the applications you can integrate with GetResponse:
Shopify: If you own a store on Shopify or you want to learn how Shopify works, bear it in mind that Shopify integrates with GetResponse.
Whether you’re a seller or a drop shipper on Shopify, you can automatically add your customers to your store to your GetResponse contact lists. This makes it easy for you to notify them about your new offers.
Clickbank: As a vendor or an affiliate on Clickbank, you can integrate GetResponse with Clickbank thereby making it easy to grow your contact base.
Amazon Payment: Amazon Payment connects with GetResponse. With this, you can add your Amazon customers to your email list so as to notify them about your latest products.
AMZ Promoter: If you’re a seller on Amazon, AMZ promoter integrates with GetResponse. It makes it easy for you to create landing pages that you can use to design your coupon distribution system.
Facebook: If you run an ad campaign on Facebook with Landing pages from GetResponse, you can connect your Facebook Pixel to your landing page.
This is to ensure that you can retarget the audience who visited your landing page when next you launch a campaign on Facebook.
ActiveCampaign: Integration
ActiveCampaign integrates with over 320 applications that will help you grow your business.
These apps are what you use daily in your business or the ones you may discover to handle a particular task.
As a developer, you can build your own Integration using the ActiveCampaign API and have it featured as an Integration on the platform.
Let’s look at some of the popular apps that connect with ActiveCampaign.
WordPress: If you plan to start a blog or you already have a website/blog on this Content Management System – WordPress, you can connect it with ActiveCampaign and embed sign-up or pop-up forms to collect the email addresses of your audience.
Webinar Ninja: As one of the webinar software for small businesses, Webinar Ninja integrates perfectly with ActiveCampaign with just a click.
It allows moving the data of registrants of your webinar to ActiveCampaign. Then use tags to differentiate them according to the webinar they registered for.
Podia: Podia is one of the best online course platforms where creators sell their online courses, digital downloads, and memberships. Interestingly, it integrates with ActiveCampaign.
Its integration with this email marketing solution allows you to get your course buyers to subscribe to your email list. Segment them according to the products they purchased as to know the kind of email automation that suits them.
Clickfunnels: If you use Clickfunnels as a marketing funnel, you can integrate it with ActiveCampaign to boost your conversion. When integrated, you can send a new lead to your ActiveCampaign account.
Woocommerce: Woocommerce is compared to Shopify when it comes to e-commerce. However, using it with ActiveCampaign helps to build your own e-commerce presence with your loyal customers.
When connected to ActiveCampaign, you can capture new customers through sign-up, pop and up forms, segmentation, and automation. Integration of Woocommerce with ActiveCampaign is done easily with Zapier or a third-party connector.
Other applications that integrate with ActiveCampaign are Unbounce, 123form builder, Shopify, Facebook, Zoom, Zoho CRM, YouTube, WP Fusion, Vimeo, Viewbix, Thinkific, Survey Monkey, etc.
Winner: ActiveCampaign
ActiveCampaign integrates with more applications than GetResponse. While it connects 320+ applications, GetResponse connects only 124.
Although both allow you to build your own integration and have it featured on the platform.
2. Deliverability
Deliverability is key in email marketing. In fact, it’s the hallmark of any reliable email marketing platform.
The success of any email campaign you launched depends on the ability of your subscribers to see it and interact with it in due time.
The deliverability of an email depends on the email marketing company, email service providers like Gmail, Yahoo, Outlook, and the email subscribers who are the receivers.
Some of the challenges encountered in this process are bulking, spam issues, and throttling. GetResponse and ActiveCampaign boast of a good deliverability rate. Let’s look at them.
GetResponse : Deliverability
It claims it has a deliverability rate of 99% and has developed a strong relationship with email service providers (Gmail and Yahoo).
According to its official site, it has zero tolerance for spam with a delivery tracking system to track all undelivered emails in order to enforce best practices.
As a way of boosting your reputation, it shares its IP address with you for you to launch a large volume of email campaigns.
ActiveCampaign: Deliverability
ActiveCampaign doesn’t claim any exact deliverability rate. However, Emailtooltester states that its deliverability rate is 85.79%.
Although ActiveCampaign on its official website states that it has taken care of deliverability so that its customers can reach as many audiences as possible.
Winner: GetResponse
GetResponse clearly stated its deliverability rate of 99% for its customers to see. Unlike ActiveCampaign which just assures that it has taken care of deliverability.
3. A/B Testing
As you plan to grow your business through email marketing, it is important to analyze every email campaign you launch to see if you were able to achieve your goal.
That’s what A/B Testing feature in any robust email marketing tool does for you. Both email marketing software have this feature and it’s important to check it out.
GetResponse: A/B Testing
It offers you this feature for you to analyze your automated messages, autoresponder, and newsletters.
In this process, you can analyze your open, CTR, unsubscribe, and sales. This will help you compare email campaigns you launched to identify which has done better and the changes needed to be made.
ActiveCampaign: A/B Testing
ActiveCampaign also offers you this feature. It calls it split testing. The aim is to launch an email campaign with different subject lines, email content, images, emojis, and a call to action button.
This is to identify which campaign that your subscribers engaged more with. The essence is for you to identify a winning email campaign and follow suit.
It doesn’t make sense for you to take time to launch an email campaign only for the outcome not to be worth your time.
No Winner: It’s A Tie
Both email marketing software offers this feature for you to come up with a winning formula for your email campaigns.
4. Autoresponder
Autoresponder is a key function you should look out for in any email marketing tool. It is a script that automates email responses.
It could be in form of a confirmation email for an action taken or a welcome email to your new subscriber that joined your email list.
Autoresponder is used to make email campaigns more effective at the same time reduce the task you perform. As a business owner, you can trigger an autoresponder to do the following:
- Wish your customer a happy birthday.
- Remind a customer to complete an order.
- Reconnect with a customer who has been inactive on your email list for a long time.
- To convince a customer to make an additional purchase.
GetResponse: Autoresponder
Autoresponder is supported on GetResponse. To create it, from your dashboard, select the menu and tap “manage autoresponder”. Click on create autoresponder and type in any message you want to trigger.
On GetResponse you can choose days for your Autoresponder and there is no limit of messages you can send for a list. There is a video tutorial that will put you through what to do.
ActiveCampaign: Autoresponder
- ActiveCampaign also supports this feature. Having explained what it does, let’s briefly see steps to set up on ActiveCampaign. This will be helpful for beginners who may find the process complex.