Surfer SEO vs Postpace: Which Should I Choose?

Want the best on-page optimization tool but don’t know which to choose from Surfer SEO vs Postpace? No worries! I have tried both tools and I’m here to help you make an informed decision. Surfer and Postpace are good optimization tools but one is more advanced than the other. 

Surfer vs Postpace [ Overview]

	Surfer SEO	Postpace
Keyword Tool	Yes, and it’s free. You can add it as an extension to your browser + use it to generate an outline for the keyword you want to write about	No
SERP Analyzer	Yes, and it is more advanced. It factors in the backlink profile of your competitors’ page and doesn’t take time to fetch, analyze and provide detailed insights and recommendations	The topic report does this function but it doesn’t offer insight into the backlink profile of your competitors’ page
Content Planner	Yes, and you can use it to create topic clusters that help you to rank for competitive topics	The content planner is more or less a scheduler to plan the topics you want to write, and when to publish them
Languages	Supports 70 languages for keyword research including all major languages, 4 languages for NLPs ( English, Polish, Dutch and Danish)	Supports 14 languages
Content Editor	Yes, you can use it to plan your content before writing and also optimize published content to boost its ranking.	No
Audit Tool	Yes, and you can use it to analyze your page against your competitors and also see missing backlinks i.e websites linking to your competitors but not you	Yes, but it doesn’t offer insight on missing backlinks.
Integration	Surfer integrates with WordPress, Google Docs, and Jasper, a top AI writing assistant. So you command the AI to write your long-form and short-form content and optimize with Surfer	Doesn’t integrate with any third-party tool
Collaboration	You can invite up to 10 members of your team to work with you. Also you can share URL of your content without giving anyone access to your backend	You can export report and also share your content with others
Pricing Plans	Starter Plan ($59/month) Pro Plan ($119/month) Business Plan ($239/month) Custom Plan ( Talk to sales team) Get 17% discount for annual plan	Basic Plan ($17/month) Growth Plan ( $27/month) Business Plan ($57/month) Get 2 months free for yearly plan
Customer Support	Offers support via its active Facebook community of 50K plus members. Co-founder, Michael Suski and other team members at Surfer are happy to help you. There are plenty tutorial videos, knowledge base articles and you can send an email and get a response within 24 hours	Postpace has tutorial videos, knowledge base articles and you can open a support ticket to message the support team.
SEO Course	Surfer has a free SEO course where you learn how to create and optimize your content for search engines like a pro. You get certified at the end of the course	No
Refund Policy	7-day money-back guarantee	No refund policy since it offers a free trial.

What is Surfer SEO?

Surfer is an all-in-one content optimization tool with advanced features you need to strategize on how to outrank your competitors.

Renowned SEO expert, Michael Suski founded this content intelligence tool in 2017 with the aim of helping you plan, create, edit and optimize your content for search engines without being an SEO specialist. Its interface is beginner-friendly so you don’t need to be tech-savvy to use it.

The SERP analyzer, which is one of its advanced features, provides great insight into your competitors’ page for a target keyword. It also recommends actions to take to dominate a keyword. You can use the free keyword tool which has a Chrome extension for keyword research directly from the browser.

Its integration with Jasper AI is a game-changer and it means you can use the  AI writing assistant to create high-quality long-form content in minutes and optimize with Surfer.

Over 30K content writers and marketers trust Surfer including fortune 500 companies like Shopify, Square, FedEx, Podium, Opera, etc. 

Surfer SEO features 

Let’s dive into the features of Surfer and what you can use them to achieve.

1. SERP Analyzer 

Surfer’s SERP Analyzer automatically fetches and analyzes the top 50 page ranking for a particular keyword. Its advanced nature makes Surfer stand out among its competitors.

When you log in to your dashboard, locate the SERP Analyzer, add your keyword, choose a location, language and click run SERP Analyzer. Within a few seconds, Surfer provides insight and recommendations like what you see below. 

A graph shows the word count your content should have to rank on position 1-10 on Google for a keyword. You see a list of the top 50 pages that dominate the search results for your target keyword.

Beside them are icons representing their various content scores backlink strength and the option to exclude a page from the analysis. There is a shortcut for you to create a content outline, run an audit, paste HTML and take a screenshot. 

When you scroll down, you see metrics like:

Common backlinks: Which is a website linking to many of the pages. 

Keywords: Which are related terms the top pages also rank for.

Common phrases: Which are groups of words that appear in many of the top-ranking pages.

Popular Phrases: Which are words users mostly search before landing on the top pages.

Questions: What users ask in relation to your keyword. 

Prominent words and phrases: They are terms that help Google bots understand your content and can influence ranking.

Surfer provides this insight for you to factor them in when creating or optimizing your content. 

2. Content Planner 

This feature is useful if you plan to create and rank for head terms like “How to start a blog”. When you enter your pillar topic on Surfer’s content planner, it creates clusters that are sub-topics related to your head term.

The idea is for you to first write your clusters, publish, and inter-link them. Thereafter you can write your pillar topic, link all the clusters to it and publish it.

That is a content strategy that sends a positive signal to Google algorithm that such page contains all helpful resources that can satisfy user’s intent and therefore should be ranked higher on search results. 

3. Audit Tool

You can use the audit tool to improve the ranking of your page on Google. Add your URL and Surfer will analyze and compare it against the top 10 ranking pages for such keywords.

You see your content score in comparison to that of your competitors ranking on top Google search results. Also, you see missing backlinks which simply means websites linking to your competitor’s but you.

Backlink is a key ranking factor, especially for competitive keywords. So the idea is to acquire links from the same websites to boost your page ranking.

You get insight into your internal linking structure and that of your competitors to see if there is a need to restructure yours. The audit tool also offers insight on the following:

• Page structure
• Word count 
• Exact and partial keywords
• Time to byte 
• Load time
• NLPs
• Meta description and title length 

4. Keyword Tool

This feature is free and saves you the money you invest in keyword research tools. It even has a Chrome extension which means you can carry out keyword research directly from your browser. Surfer’s keyword research tool is similar to Keyword Everywhere.

It shows the search volume of the keyword you want to write about and other related keywords in any location.

From the Chrome extension, you can see the monthly organic traffic for each of the websites ranking top for a particular keyword,  and the number of times their focus keyword appeared in their content. When you scroll down, you see an option to generate an outline for the keyword you want to write about. 

5. Content Editor 

You can plan your content before you write or optimize an existing page using Surfer’s Content Editor. Add the keyword you want and Surfer will  analyze the top pages ranking for such keyword and recommend the structure you should follow when creating your content which includes:

• Number of headings 
• Word count
• Number of images
• Number of paragraphs 

You can enable the NLP to get insight on key terms that influence the ranking of such keyword and customize the structure to exclude pages that are not your competitors. 

6. Collaboration 

Surfer has advanced collaboration features that allow you to work with your team. You can invite up to 10 members of your team and also share URLs of content without giving them access to your backend.

7. Integration 

It integrates with Jasper AI, a top writing assistant to help you write long-form and short-form high-quality content and then optimize it with Surfer. WordPress and Google Docs also connect with Surfer. So you can optimize your content on these platforms without leaving your interface. 

8. Customer Support 

Surfer has an active Facebook community of 10K plus members and it offers support to its users there. Michael Suski, the co-founder of Surfer, and other team members are happy to help you.

There are plenty of tutorial videos and knowledge-based articles that help you resolve issues yourself.

In addition, you can shoot them an email and get a response within  24 hours. Plus you can sign up for Surfer’s free course and learn how to plan, create and optimize your content like a pro.

Surfer’s Pricing Plans

Surfer has three pricing plans:

Basic Plan: $59/month (Best for personal use)

Key Features:

• 10 content editors/month
• Free NLPs for the first month 
• SERP analyzer 
• Content planner 
• 20 content audits/month

Pro Plan:$119/month (Best for freelance content writers and SEO specialists)

Key Features 

• Invite up to 3 team members to collaborate with you on a project 
• Get insight on NLPs
• 60 content audits/month
• 30 content editors/month
• Content planner 
• SERP analyzer 

Business Plan: $239/month ( Best for content marketing and SEO agencies)

Key Features 

• SERP analyzer 
• Content planner 
• 70 content editors/month
• 140 audits/month
• Invite up to 10 members of your team
• Use API to integrate your favorite tools 
• Supports white labeling

Custom Plan: Talk To Sales ( Best for large companies that want customized features)

You can talk to the sales team at Surfer to have a custom plan that includes the features you need for your business.

What is Postpace?

Postpace is an AI-powered content planning and optimization tool that helps you optimize your content to rank higher on Google search results.

It is suitable for bloggers, freelance SEO content writers, and marketers who want to save time while strategizing on how to outrank their competitors.

Its interface is beginner-friendly and it has features like topic report, content planner, content audit, etc. Muntasir and Moin founded this optimization tool a few years ago and today it has over 7000 content marketers who use it to optimize their content. 

Postpace Features 

Let’s look at what Postpace offers

1. Content Audit

The content audit is for you to analyze your URL against that of your competitors based on the keyword you want to rank for. The aim is for you to identify opportunities to improve your page and rank higher on Google for your target keyword. 

Enter your URL and keyword, set your location and language, then click create audit report. Postpace fetches, analyzes 50 top results from Google to audit your page and compare against your competitors. 

When the audit is ready, view it and you see your word count, readability, keyword frequency, images, headlines, paragraphs, title length, bold words, paragraphs, and that of your competitors in a graph. Plus recommendations that help boost your ranking

Also, there are important NLPs and phrases to add and the number of times to use them in your content. 

You can download the audit report and share it with your team. 

2. Topic Report

Topic report gives a clear understanding of the keyword you want to write and your competitors. To generate a new topic report, add your keyword, choose location and language and hit create a report.

Within a few minutes, Postpace will fetch and analyze the top 50 results from Google. Check your report status to see if it’s ready and, click on view report and you see the following:

• Average word count for the topic
• Average readability level ( 10th-12th grade)
• Average keyword frequency: The average number of times the focus keyword appeared in the top 50 pages. 

Next is the competitive analysis of the top 50 ranking pages represented in a graph. You see the following pages grouped in 10s:

• Word count
• Number of paragraphs 
• Readability 
• Number of headlines
• Keyword frequency 
• Number of images
• Title length 
• Bold words
• Headline words
• Paragraphs words 

You see another report  that analyzes each of the top-ranking 50 pages 

The topic report provides insight on their content score, word count, readability, number of times focus keyword was used, images, headlines, and paragraphs on each of the pages. There is an option to view the content on each of the pages. 

The outline analysis of each of the top 50 competing pages is next. This simply shows the H tags in each of the pages and how they are structured. The idea is to use it as a guide when creating your outline for the same keyword. 

The topic report also shows you the relevant questions users ask about that topic which you should answer in your content. Postpace pulls this data from Quora, Reddit and People Also Ask. 

Important NLP phrases and words to use in your content are also in the report including the number of times to use them. 

When it comes to optimizing images, Postpace’s topic report lists top Alt texts in the top-ranking pages. 

And lastly, the report shows you outbound URLs in the top ranking pages, anchor text, and sources. It also gives an option to add any of the outbound URLs to your content. The idea is for you to add rich and valuable resources to your content to boost its E.A.T. 

Postpace supports you to download your report, optimize content and create content brief from the topic report.

3. Content Brief

A content brief is a guideline on how to write a content draft. It is useful if you plan to outsource your writing to freelancers so that both of you will be on the same page. You can create a content brief from the topic report.

Click create a content brief and Postpace will generate a brief based on the keyword you entered in the topic report.

It simply shows you how to structure your H tags, questions to answer in your content, and NLPs phrases and words to use in your content.

It also recommends some URLs to include in your content. You can copy, edit or share your content brief. 

4. Content Project

This feature houses all the content you have created and makes it easy to manage and optimize them. You see your content’s title, keyword, score, and the date you generated it as a project. There is an option to optimize it.

When you click optimize, you see an infographic that gives insight into your content and recommendations on how to optimize it. Examples are content score, word count, readability, number of times the focus keyword appeared, number of headings, and length of the article title. 

5. Content Planner 

This is a sort of calendar that helps you plan and schedule content for publishing. It saves you from keyword cannibalism and ensures that your content strategy is on point.

You can add content to the planner after writing. Click the option on the top right corner and enter your post title, publishing date, and post keyword. Then save it as an idea and add it to  Planner. 

6. Customer Support 

Postpace has a knowledge base where you can read articles and resolve issues yourself. There are tutorial videos that can show you to use each of the features. You can also open a support ticket and send them messages. 

Postpace’s Pricing Plans

There are 3 different pricing plans:

Basic Plan: $17/month( Best for new bloggers & freelance SEO writers)

What you get:

• 20 content projects per month 
• 20 content briefs per month 
• 20 topic reports per month 
• Unlimited seat users

Growth Plan: $27/month ( Best for Pro bloggers and freelance content writers)

What you get:

• Unlimited seat users
• 30 content projects per month 
• 30 topic reports per month 
• 30 content briefs per month 
• 30 content outlines per month

Business Plan: $57/month ( Best for content marketing and SEO  agencies)

This is the highest plan available on Postpace and it offers more than what you get from the basic and growth plans.

Here are its features:

• 100 content projects 
• 100 topic reports per month 
• 100 content briefs per month 
• 100 content outlines per month 
• Unlimited seat users 

Surfer SEO vs Postpace ( Key Differences)

There are differences between Surfer and Postpace and we look at them below.

1. Keyword Research 

Surfer has a keyword research tool with a Chrome extension which is free. That saves you the money you could invest in keyword research tools. Postpace has no keyword research tool. 

2. Content Planner

Surfer’s content planner is advanced. It creates topic clusters that you need to support your pillar post to rank for competitive topics.

Postpace has a content planner which doesn’t add much value to your page optimization process. It is more or less a scheduler to plan when to publish content you have written.

3. Languages 

Surfer supports 70 different languages for keyword research including all major languages. 4 languages for NLPs( English, Danish, Polish and Dutch). The case is different from Postpace which supports only 14 languages. 

4. Audit Tool

Surfer’s audit tool offers insight on missing backlinks, page structure, load time, time to byte which are key factors you can work on to boost the ranking of your page. Postpace’s audit tool focuses on headlines, paragraphs, word count, readability, and images.

5. Content Brief 

Postpace has it as a standalone feature and it provides insight on the H tags, NLPs, and questions to answer in your content.

Surfer doesn’t have content brief as a standalone feature. However, you can leverage the content editor which helps you strategize on how to create and optimize your content to create a content brief. 

6. Team Work 

Postpace’s collaboration features don’t go beyond sharing your content URL or exporting your report for other team members to access it. With Surfer, you can invite up to 10 members of your team to work with you on a project. 

Final Thought on Surfer SEO vs Postpace 

I trust you are in a better position to make the best choice from Surfer and Postpace. We have explored their features, pricing plans, customer support, and differences for you to see.

It’s up to you to place them side by side against what you look for in an optimization tool and make a decision. If I’m to recommend, Surfer SEO is a complete content intelligence tool and is far better than Postpace.

Its advanced features, especially the SERP Analyzer, Audit Tool, Content Editor, and Planner are key to creating and optimizing your SEO content to outrank your competitors.

Postpace has mid-range features and its pricing plans are affordable. Go for it if you want an on-page optimization tool with basic features.