Clickfunnels Vs Leadpages

Clickfunnels Vs Leadpages is a common comparison small businesses do when they’re in search of an all-in-one marketing solution.

Of course, small businesses want that marketing tool that can provide solutions to their marketing needs. They want to generate leads, build landing pages, funnels, websites, and close sales easily.

Clickfunnels and Leadpages are two robust marketing tools that a lot of small businesses use.

But I understand your concern here. You want to be sure you make the right decision between them to avoid regretting later.

That’s what I’m here to help you do. I welcome you to this 2020 ultimate guide of Leadpages Vs Clickfunnels comparison.

The goal is to guide you towards making the best choice from this awesome marketing software that are different in their own ways.

The choice to go with any of them depends on what you want in a marketing tool. With that being said, this in-depth and unbiased comparison will cover the following:

  • Features 
  • Integration
  • Landing Pages
  • Templates
  • Customer Service 
  • Pricing 
  • Pros and Cons

Before we get down to business, let’ look at what Clickfunnels and Leadpages are and what solutions they provide as marketing tools.

What is Clickfunnels?

Clickfunnels Vs Leadpages

Clickfunnels is an all-in-one marketing tool that serves as a website or sales funnel builder design for small businesses that want to grow their business online.

Russell and Todd came up with this idea in 2014 as a response to the yearning of many to have an all-in-one marketing software that can help small businesses reach their marketing goals.

Just like some Clickfunnels alternative marketing tools, you don’t need to write a single line of code to use it.

144,100 thousand entrepreneurs actively use Clickfunnels to get their products and services in front of their target customers around the world by just editing already built templates to suit their needs.

What is Leadpages?

Clickfunnels Vs Leadpages

 Leadpages is another powerful marketing tool that is robust and popular. It is designed to help small businesses and marketers build powerful landing pages that can generate leads and convert them to sales.

Clay Collins, Tracy Simmons, and Czech Republic-based Simon Payne came up with Leadpages in 2012 and in 2013 made it available to small businesses with allows them to use different templates and integrate some other tools they need to grow their business. 

How do Clickfunnels work?

This is a key question you need to get answers to like someone who wants to use Clickfunnels as a marketing tool. 

Here is simply how it works:

You design a funnel – a funnel is a marketing process created to guide the audience from the awareness stage until a purchase is made. Take for instance. You have an e-book that teaches people how to invest in real estate.

You can’t just go to Facebook or Instagram to advertise hoping that people who want to invest in real estate will buy.

You’ll be busy checking your payment gateway to see how many ‘million dollars’ you have made in sales and at the end of it you won’t make any cent.

To start with, you’ve to capture them with a bribe which can be a free e-book on that topic. Through an email opt-in, they exchange their email for that free book.

That’s the first stage. The next is to keep warming them up with emails to build that relationship with them. After a while, you can introduce your money products for them to purchase.

Clickfunnels has all the tools, features/ add-ons you need to build a funnel that will convert anytime. You don’t need to be tech-savvy because, with the drag and drop builder, you can customize any kind of funnel you want easily. 

How do Leadpages work?

Leadpages isn’t a dedicated funnel builder like Clickfunnels. It is an advanced software created to help you design robust landing pages that can grow your email list, generate leads and drive conversion.

It simply works by using any of the templates it offers to create a landing page that suits your marketing needs.

You can add any feature an advanced  landing page is expected to have  by using the drag and drop editor 

With all that being said, let us head to the factors stated earlier which this Clickfunnels Vs Leadpages comparison will cover. 

1.Clickfunnels Vs Leadpages: Features

The features of these marketing tools are what you should consider appropriately. This is to ensure that they can execute the marketing plans you have set for your small business.

To avoid biting your fingers in the process, take time to check out the features one after another to see what they do and how you can use them. 

Web Hosting

Clickfunnels offers you web hosting services in all your sales funnel. That saves you the stress of hosting your funnels through third-party web hosting services. It also allows you to add a domain you already own or register a new domain in your Clickfunnels account. 

Email Autoresponder

This is one feature many small businesses look for in a marketing tool. People want to do a lot of things at a go and same time save time and effort. Instead of using other software to automate your responses, Clickfunnels has  Email Autoresponder as a feature in your account which you can trigger for a  certain email list.

Shopping Cart

If you plan to sell products with your Clickfunnels account, you don’t have to bother about looking for customers’ shopping carts. Clickfunnels has this feature that allows your customers to add to cart and purchase directly from your Clickfunnels website.

Membership Site 

This feature is one that product creators who want to use Clickfunnels will be on the lookout for. Interestingly you can create subscription-based membership sites with Clickfunnels.

Conversion Tracking

You will like to track the performances of your funnels on Clickfunnels. So there is a feature that handles that – Conversion tracking. It gives you real-time insight into key metrics in your funnels. You can track Average cart value, Earning per click, etc.

Quality Templates and Themes

Clickfunnels has the quality and professional templates and themes you can use to create a funnel. Alternatively, if you’re good at web coding and web designing, you can still build your own funnel from scratch if you’re not cool with the one Clickfunnels offers.

Split Testing

This feature allows you to compare and analyze your funnels to see which is performing better in terms of generating leads and conversion. 

Drag and Drop Visual Editor 

Clickfunnels is designed for small businesses who are not tech-savvy or can’t write a single line of code. If you fall into this category, you don’t have to panic about how to use this software to build funnels. There is a drag and drop builder that you can use to get things done.

Automatic saving

If you’re the type that easily forgets to save the changes you make while building your landing pages, Leadpages got you covered with its Automatic saving feature that saves all the changes you’ve made without you clicking on save.

Duplicate and edit

If you already have content on your website, landing page, or pop-ups, you can copy and paste it into Leadpages and customize in order to save time. 

Image library

There is an image library that is meant for you to manage your images. You can upload, remove graphics and images from your library’s account.

Online payment and sales

With leadpages Checkout which is powered by Stripe, you can receive recurring payments for your digital products from any webpage.

Page grouping

If you have built a lot of landing pages, you can organize them into campaigns and clients and add color label code to differentiate them.

Shutterstock images

Leadpages gives you access to Shutterstock premium images. If you purchase these images from Shutterstock, you enjoy unlimited use anywhere with the drag and drop builder.

Countdown timers

This is an important feature that you can use to increase conversion. When you add it to your sales page built on Leadpages,  you create that sense of urgency for your products which will make your customers want to purchase so as not to miss out on your special offers.

Customizable templates

Just like Clickfunnels, you can customize any template you choose on Leadpages without writing any code. The drag and drop editor made it so.

Free hosting

Leadpages allow you to host your website on a Leadpages domain for free. It also offers you SSL encryption and your site hosted on HTTPs address which indicates that your landing page or website is safe and secure.

Other features of Leadpages are;

  • Widget to embed video
  • Social share button 
  • Global style page setting 
  • Custom branding 
  • Unlimited A/B testing, etc

2. Integration 

You need to integrate other marketing tools with either Clickfunnels or Leadpages to guarantee a long-term success.

No matter how robust both are, they can’t provide all you will need if you want to remain competitive in your industry. Hence the need to know the apps that integrate with them. Below are some of the popular apps that integrate with Clickfunnels and Leadpages. 

Clickfunnels Integrations

Shopify: If you run your e-commerce business on Shopify, you can integrate it with Clickfunnels to build funnels that will increase the conversion in your store.

WordPress: Clickfunnels integrates with the popular content management system – WordPress. 

Paypal: You can receive payment on Clickfunnels with Paypal. This works by adding a Paypal button to your Clickfunnels page.

Kajabi: As a platform where you can create and launch your online business, Kajabi connects with Clickfunnels to allow you to build funnels that will grow your online business.

Stripe: Apart from Paypal, Stripe is another payment gateway that works with Clickfunnels to ensure that you easily receive payment for your products and your services.

Shipstation: For purchases made from your Clickfunnels site, you can use Shipstation to manage and ship the product to the customer. Other software that integrate with Clickfunnels are Zendesk, WordPress, Warrior Plus, Twilio, Slybroadcast, Salesforce, Disc Delivered, YouZign, etc.

LeadPages Integrations

Clickfunnels Vs Leadpages

Zoom: This is one of the best webinar software for small businesses. Its integration with Leadpages allows you to use landing pages to connect all registrants to your webinar so as to notify them when it starts. 

WordPress: As a blogger or someone who wants to start a blog on WordPress, Leadpages integration with this content management system makes it easy for you to publish landing pages that you can use to capture leads or even sale your products.

YouTube: If you’re a video creator who wants to make money with  YouTube views, Leadpages connection with YouTube can help you. You can insert links to your landing page on your video description which allows you to promote your products directly to your audience.

Paypal: For your sales pages built on Leadpages, you can add Paypal buttons to them so as to receive payment through Paypal.

Teachable: Teachable as one of the best online course platforms works with Leadpages. You can build landing pages or even sale pages for your courses which will help you capture leads and possibly convert them to sales.

But one downside of this is that you can’t integrate Teachable directly with Leadpages. You’ve to use Zapier, an automation software to make it work. 

Aweber: Aweber just like GetResponse or ActiveCampaign integrates with Leadpages. This is to ensure that your email marketing campaigns contain landing pages that won’t just generate leads but drive sales.

Other software that integrate with Leadpages are Wix, Weebly, Joomla, Drupla, Gotowebinar, Webinarjam, Vimeo, Vista, Facebook, LinkedIn, Calendy, Stripe, Zendesk, Trustpilot, Zapier, LiveChat, Google Analytics, etc. 

Verdict on Integration: It’s a tie

Both software integrates with a lot of relevant tools which are needed for marketing, starting, and growing an online business.

3.Landing Pages

The kind of landing pages these software offers is worth discussing. A landing page is a web page that is designed for either organic or paid advertising.

The strategy is to capture contact information or generate leads that can be turned into paying customers. Clickfunnels and Leadpages offer landing pages and we’ll check out what they look like.

Clickfunnels Landing page

 Leadpages Vs Clickfunnels

Creating landing pages on Clickfunnels is so easy that anyone can do it. Just like its funnels, you can decide to go with already built-in templates or built your own from the scratch using a blank template. But as a beginner,  the Cookbook method is the easiest way for you.

It will walk you out through the whole process. Base on your industry, a suitable template will be suggested to you. Be it free or premium templates.

The time it takes to complete the landing page will be made know to you and all the features you need to build an awesome landing page is within your workspace. 

Leadpages Landing Page

Leadpages offer powerful landing page features. Ordinarily, the software is built to deliver the best landing pages. It has a library of wonderful templates which you can edit and customize to suit your goals.

As a way of making sure that its clients get the best, Leadpages has developed an exclusive technology that predicts the performance of your pages.

This is to help envisage how your landing pages will perform and the need to make them better. You can publish unlimited landing pages which load speedily at 2.4 seconds and you’re not charged for high volume web visitors.

Verdict on Landing pages; Leadpages win

Leadpages has more advanced features when it comes to building or creating landing pages. You can publish unlimited landing pages, get unlimited traffic to them without being charged.

Also, you can predict the performance of the landing page you have built. I’m not surprised because the software was designed basically for this.


For those who can’t code, templates are for them. Even those that can, they also prefer it because nobody wants to waste time and energy on something that has already been done for them.

Clickfunnels Templates

Clickfunnels has a variety of templates that you can use to build either landing pages, funnel, and follow-up funnels. They are categorized according to your industry so that you don’t spend your whole day looking for that perfect template that suits you.

These templates are beautiful, comprehensive, and are easy to use. All you need to do is to identify the one that suits your business then use the drag and drop builder to customize it to your taste. However, all templates on Clickfunnels are not free especially those with advanced features.

Leadpages Templates

Leadpages Vs Clickfunnels

Leadpages just like Clickfunnels also has templates for landing pages and websites which are mobile responsive. Its templates are sorted according to categories, industries, and the newest released templates.

Leadpages has a lot of templates for landing pages which mere looking at them are charming. You can even preview to confirm. Its themes are both free and paid.

Verdict on Templates: Clickfunnels wins

Clickfunnels offers all-around templates. Be it for landing pages, funnels, and follow-up funnels, you are covered.

This is an edge it has over Leadpages. Someone who wants to build funnels and landing pages can easily go with Clickfunnels templates instead of doing it on different platforms.

5. Customer Support 

Irrespective of how good you’re with marketing software like Leadpages and Clickfunnels, you’ll surely need to call on the customer service of these platforms to get help. In that case, we need to compare Leadpages Vs Clickfunnels in terms of the customer support they offer. 

Clickfunnels Customer Support

Clickfunnels offers help through support chat. This support chat is categorized according to the issue you face with Clickfunnels. Be it a custom domain or follow-up funnel. This is to ensure that you chat with the right customer support team.

You can join its official Facebook group to get updates and connect with fellow small businesses. In addition, you can get help through its blog or documentations.

Leadpages Customer Support 

Leadpages provides helpful service to its customers through articles written on various issues concerning Leadpages.

You can also send emails in case the written articles were not helpful. There is also a Facebook group where you can get more updates. 

Verdict on Customer Support: Clickfunnels wins

Clickfunnels does better in customer support especially with its support chat which categorizes support base on the issue you face. This is the best way of matching a customer’s complaint with the technical expert that deals with such issues.

6. Pricing

As good as this marketing software are, if your budget can’t afford their monthly or yearly subscription, you can’t use them. That’s why you need to consider their pricing plans to see if it is what you can afford. 

Clickfunnels Pricing

It has three pricing plans:

  • Clickfunnels for $97/month 
  • Platinum for $ 297/month 
  • Two comma club X for $ 2497/month 

These pricing plans come with different features. The higher plans you subscribe to, the more advanced tools and features you enjoy.

Below is the screenshot of Clickfunnels pricing plans at a glance.


Leadpages Pricing

Leadpages has 3 Pricing plans which can be done monthly or yearly. It offers a discount for its yearly plan.

But as a beginner you may want to go with the monthly plan to see if the software is for you, the monthly plans are as follows:

  • Standard – $37/month
  • Pro – $79/month
  • Advanced – $321/month

These pricing plans come with different features. As you can see below.

That’s it all with Clickfunnels Vs Leadpages comparison. But before I conclude, I have collated additional relevant information that will help you make the best decision. That’s the pros and cons of Leadpages and Clickfunnels. 

Clickfunnels Pros

  • You can build different kinds of sales funnel and follow up sales funnel without writing a single code. A drag and drop builder helps you to do that.
  • Build landing pages with different templates.
  • Allows you to share the sales funnel you have built with others.
  • You can create a subscription membership site on your Clickfunnels account.
  • Reliable customer support. 
  • Split testing to analyze the performance of your website
  • You can host webinars with it.
  • Integrates with a lot of apps.
  • High converting templates. 
  • Pages load speedily.
  • Offers a 14-day free trial.

Clickfunnels Cons

  • Pricing plans are relatively expensive.
  • Customer support doesn’t include email and phone.

Leadpages Pros

  • Professional templates to build landing pages.
  • You can build unlimited number of landing pages.
  • Integration with other popular software. 
  • Relatively cheap compared to Clickfunnels. 
  • Offers 14 days free trial, no credit card required.
  • Drag and drop editor to design landing pages.
  • A/B testing to analyze the performance or your landing pages.
  • Pages load speedily at 2.4 seconds.

Leadpages Cons

  • Customer support not good enough.
  • Can’t host webinars.
  • You can’t build sales funnel. 


That’s it all with Clickfunnels Vs Leadpages comparison. I trust by now you have gotten the basic information that’ll help you make the best choice. Clickfunnels and Leadpages are robust and popular marketing tools.

The decision to choose any will depend on your marketing need. If you’re looking for an all-one marketing solution to scale your business, then Clickfunnels is what you need. You can build funnels of different kinds which are key to growing your business.

On the other hand, if you’re interested in building landing pages then Leadpages can do the job. However, the final decision to choose any depends on you.

Compare the features, integrations, templates, landing pages, customer service, pricing, and other things we discussed here against your requirements. Don’t forget to go with the free trial first to see if it is what you need. 

Recommended Reading: Check out my Detailed comparison of Clickfunnels Vs GetResponse.

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